Lead generation is one of the key elements that needs to be performed well in a business. And innovation is the key that can help you remain consistent at lead generation and nurturing. Forbes contributor Abdullahi Muhammed has shared 55 ways to help marketers generate more leads. Muhammed says, “Marketing your freelance business can be a challenge. Sure, you hear about the most effective strategies, but they all require a financial investment to start. You’re just trying to land clients, not market a 7-figure business. Luckily, there are a lot of ways you can find leads for your freelance... [...]

Entrepreneur magazine contributor Aaron Agius has shared ten unexpected lead sources for the B2B marketers. Agius says, “While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box. Here are 10 unexpected lead sources for B2B marketers. 1. Quora. Quora is a community run question-and-answer site where you can share insights with other experts and enthusiasts within your niche. Whether you want to talk about bodybuilding, gardening or marketing, you’ll find plenty of people to debate with. By answering... [...]

Lead generation is the process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It remains at the heart of all forms of marketing. Constant innovation can help you generate more leads and get more customers. Forbes contributor Kate Harrison has shared four ways to help markters generate more leads in affordable ways. On producing likeable content, Harrison says, “Content is arguably the most important piece of any lead generation plan, Walsh notes. “People are typically first attracted to your site through a valuable piece of content.... [...]

Lead generation is one of the major task every marketer wishes to accomplish. B2B marketers face several challenges while delivering leads. Econsultancy writer Jeff Rajeck has shared three tips for the B2B marketers to help them score more leads. Rajeck says, “Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B marketing specialist Anol Bhattacharya. Bhattacharya related his vast experience in generating leads online for some of the world’s largest B2B enterprises. Key points from his presentation are summarized below, but first we’d like to invite... [...]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT. The webinar will help participants to learn the lead generation tactics. Webinar speakers Jessica Green – Sr. Director of Sales, Marketo Brian Glover – Principal Product Marketing Manager, Marketo Marketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates. You’ll learn how to: Drive better adoption of marketing messaging in sales conversations Enforce... [...]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT. The webinar will help participants to learn the lead generation tactics. Webinar speakers Jessica Green – Sr. Director of Sales, Marketo Brian Glover – Principal Product Marketing Manager, Marketo Marketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates. You’ll learn how to: Drive better adoption of marketing messaging in sales conversations Enforce... [...]

Marketers need to focus on lead generation to effectively make sales. Lead generation is the act of establishing interest in products or services among a target market. Marketing Land columnist Seth Price has shared five tips to nurture leads. Seth says, “Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re least expecting it. Check out these five ways to capitalize on lead nurturing during the summer. 1. Spruce up automated messages When the warm weather hits and it feels like you finally have the chance... [...]

Digital Marketing Depo is hosting a webinar on ‘Track, qualify & convert your leads using call and SMS data’ on Thursday, May 18 at 1.00 pm EDT. This webinar will help marketers explore trends driving inbound calls, and how they can leverage them to ramp up multichannel campaign results. Digital Marketing Depo team says, “New marketing technologies are making it faster and easier for customers to reach your business over the phone. Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even... [...]

Kate Taylor Mighty says, “Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video really helping marketers succeed? In short, yes. Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content... [...]

Sujan Patel says, “Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development. What is a marketing qualified lead? A marketing qualified lead (MQL) is a prospect who is more likely to become a customer because he or she has already been primed through various methods. Warming up this person to your brand, developing trust and positioning him or her to accept your solution is often accomplished through... [...]