MOZ has published a comprehensive article on ‘Past, Present, and Future Evolution of Link Building’ covering the opinions of eight SEO experts. Hayley Bowyer says, “Historically, links have been a sure-fire way to build authority and visibility for your business. However, as Google begins to focus on other tactics such as user experience, will that change how links factor into search visibility? Russ Jones, Search Consultant at Moz, says that the value of a well-placed link isn’t going anywhere: “Google will find more and more ways to extract value from the link graph and... [...]
Archive for the 'Link Building TIps' Category
Bruce Clay has published ‘The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes’. He says, “The more things change, the more things stay the same. Even though the Google ranking algorithm has significantly progressed over the years, links still matter for a website to rank. But the way Google looks at links has changed. And the way businesses should approach link building must also change. We are in the era of link earning, not link building. To protect your website from links that could harm your ability to rank and go after the links that matter, you... [...]
Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized. Join our next sponsored... [...]
Aira has published ‘The State of Link Building Report 2021’. This report covers the following: Link Building Techniques and Tools Link Building Measurement and Reporting The Impact of Link Building Content-led link building Ecommerce and Link Building Agency and Freelancer Specific Questions In-house Specific Questions Methodology and Respondent Demographics Contributors and Thank Yous. The State of Link Building Report 2022 Aira [...]
Search marketers are trying to navigate Google’s frequent changes when it comes to link building – and it’s been nothing short of a battle. While it remains an important SEO activity, the link building process has changed dramatically. Search Engine Journal is hosting a webinar ‘SEO Wars: How to Earn Links Organically and Resist the Dark Side’ on Wednesday, June 2, 2021 t 2.00 pm ET. The SEJ team says, “Register now for the next sponsored SEJ webinar as Page One Power’s team of expert link builders shares how to earn truly organic links for your organization. In this session,... [...]
Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized. Join our next sponsored... [...]
Link building is one of the most essential tactics to improve your SEO performance. It helps you improve your website’s reputation in search engines. Search Engine Journal is hosting a webinar ‘SEO Wars: How to Earn Links Organically and Resist the Dark Side’ on Wednesday, June 2, 2021, at 2.00 pm ET. The SEJ team says, “Search marketers are trying to navigate Google’s frequent changes when it comes to link building – and it’s been nothing short of a battle. While it remains an important SEO activity, the link building process has changed dramatically. Register now... [...]
Backlinks are very important for SEO. They signal to Google that another resource finds your content valuable enough to link to it within their own content. Neil Patel has published a new video ‘How to Get More Backlinks (FAST)’ to help you grow backlinks to your websites. He says, “One of the key factors to ranking high on Google is to get more websites to link to you, but how do you get these links and how do you get them efficiently and quickly? Today I’m going to teach you how to build backlinks fast”. Neil Patel’s Blog [...]
MOZ has published a new video’What are the Makings of a High-Quality Link?’ featuring Paddy Moogan. The MOZ team says, “What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts. Whiteboard Friday is going on Spring Break! We’ll be back with new episodes in just a few short weeks, but in the meantime, be sure to check out Paddy’s recent update to The Beginner’s Guide to Link Building for more link building... [...]
MOZ has published a new whiteboard Friday video ‘Debunking Link Building Myths in 2021’ featuring Shannon McGuirk. The MOZ team says, “On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them. And, if you’re just starting out on your link building journey (or need a refresher on the basics), be sure to read Moz’s new-and-improved guide”. Debunking Link Building Myths in 2021 MOZ [...]