An internal link is a hyperlink between two pages on the same website. They provide a smooth way for transition within the website. Content Marketing Institute contributor Ann Smarty has published an article on using internal links to get better reception from search engines and readers. She says, “Much of your interlinking strategy will rely on your editorial direction and calendars. Likely, your familiarity with the content will create some obvious choices. Here are a few general suggestions to help identify the more valuable content to link to: Keep an eye on your high-ranking content Link... [...]

An external linking strategy is a process of following external linking best practices to benefit your website. HubSpot founder Dharmesh Shah has shared seven external linking best practices for SEO. He says, “According to Google, linking is one of the most important factors for achieving high rankings, you must understand how to use external linking to your advantage. Here are key external linking best practices to adopt. 1. Make the links relevant. When adding external links, don’t just add links for the sake of it. Instead, add links that direct readers to relevant content. Good external... [...]

Link building helps you improve your website’s prospects of getting indexed into the search results. By acquiring quality links, you can continue to get more traffic as well. Semrush contributor Michelle Ofiwe has shared eight link building strategies for marketers. She says, “Backlinks operate like a qualified referral. If you earn a backlink from a website with authority, it can signal that your products, service, or website can be trusted. Backlinks can increase your website’s page authority in the eyes of Google. The more qualified backlinks, the more trustworthy your website... [...]

Link building is an essential process to boost your SEO performance. Apart from publishing quality content,  you also need to adopt the right strategies that can help you secure more backlinks. MOZ contributor Amanda Milligan has published an article highlighting some useful strategies to use surveys for securing more links. She says, “I’m going to walk through how you can utilize surveys to add value to conversations and earn the interest of writers at top publications. Step 1: Identifying the trends Saying “trends” is honestly too broad, because a trend can last for hours, days,... [...]

Link building is one of the most essential processes to improve your SEO performance. It also helps you attract quality links to your site that may result in improved traffic. Neil Patel has shared some useful link-building advice in his new video ‘Don’t Build Backlinks This Year – Do This Instead’. He says, “Did you know that building backlinks doesn’t guarantee that your rankings are going to go up? Today I’m going to break down why you should not build backlinks this year and instead you should do this.” Neil Patel’s Blog  [...]

Link building is one of the prime ranking factors for websites when it comes to search engine optimization. Spiralytics contributor Oscar Florea has published an infographic highlighting some underrated link-building tactics that work surprisingly well. He says, “One of the most popular methods is guest posting, where you try to publish a piece of original content on an authoritative website to gain links and boost traffic. Broken link building, on the other hand, is also a popular practice where you help webmasters fix dead links by providing a better alternative or a more superior content. Skyscraper is... [...]

Local link building is the process of building locally relevant links to help establish a business at the top of geo-targeted keywords. Ahrefs contributor Patrick Stox has shared nine local link-building tactics. He says, “Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your client’s local business higher in Google, then you’re going to need backlinks. I’ll show you nine ways to build local backlinks in this guide, but first, let’s cover the basics… What local link building is How... [...]

The number and quality of your site’s inbound links are major factors in how Google ranks web pages. By getting quality links to your website, you can improve your SEO traffic. Brian Harnish of iloveseo.com has published an ‘Advanced Guide to Link Building’. He says, “Advanced link building includes tasks that are a little harder than intermediate level, but may be easier to scale, and that achieve links that are second to none on the value list. These tasks may require additional skills to complete. They range from things like instructographics to guestographics, creating... [...]

Link building helps you increase your online visibility and link equity to your website. It helps you get more website traffic and grow your online sales. Brian Harnish of iloveseo.com has published ‘The Intermediate Guide to Link Building’. He says, “Link Building is very important because it can increase your online visibility and link equity to your website, just like the children’s game of musical chairs. The link building process is a zero-sum game: For every link that you build there are likely going to be some who try to tear them down. This is why link velocity is important... [...]

Link building is one of the most important tactics that help you grow your website visitors by improving its rankings. SEO Sherpa contributor Karl Tablante has shared 19 basic and advanced link-building strategies for SEO improvement. He says, “If you’re new to link building, these basic tactics will help you get started and ensure your site earns the correct type of white-hat, Google-approved backlinks. And the best part? All of these links can be applied to the majority of industries and niches out there. (1). Give a Testimonial, Get a Backlink There’s not one company I know (big or... [...]