In search engine optimization (SEO), a quality link is a link from another website that search engines consider relevant, trustworthy, and authoritative. Koozai contributor has published an article explaining the impact of link quality on SEO rankings. The Koozai team says, “Link quality is often more important than sheer quantity. In a nutshell, ‘quality links’ are links from websites that Google and other search engines already perceive as being high quality. Quality links originate from reputable and contextually relevant sources. For instance, a backlink from a website like the BBC... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Link Building for Local Businesses’ featuring Amanda Jordan. The MOZ team says, “Today we’re talking about link building for local. So we all know that quality is more important for links than quantity. We see that time and time and again, and I’m gonna tell you that again later on. If you’re in local SEO, part of your topic is your location. Because without your location, Google does not know where you want to rank. Without that information, it’s just them thinking that you wanna rank... [...]

Internal links are hyperlinks that point to pages on the same domain. They are different from external links, which link out to pages on other domains. Ahrefs has published ‘Internal Links for SEO: An Actionable Guide’ explaining the importance of internal links in SEO. Chris Haines says, “Internal links serve a practical purpose of getting your website’s visitors from A to B, but they have an important role when utilized for SEO. When asked in a “Google SEO office-hours” video whether internal linking was still important for SEO, John Mueller said: Yes, absolutely…... [...]

Link building is a crucial component of SEO. It is a major ranking factor for search engines and increases traffic, sales, and where you land on Google’s search results. Ahrefs has published ‘Link Building for SEO: The Beginner’s Guide’ covering the basics of link building. Tim Soulo says, “In this guide, we have collected our best bits of knowledge and tried to explain all the intricacies of link building in simple terms so that you could easily put our advice to action. But before we dive in, here are just a few quick teasers insights to get things going: If you have... [...]

Link building is a crucial component of SEO and is important because it helps websites rank higher in search engine results pages (SERPs). Search Engine Journal contributor Bibi Raven has published an article featuring seven link-building tips for beginners. She says, “I’ve trained a horde of wide-eyed newbies for my agency and other link builder teams, so I know what you’re going through. Let me share my seven nuggets that will make your first link-building ride a bit smoother. 1. Manage Expectations Link building can be hard, especially if you’re not buying links or using existing... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Types of Backlinks SEOs Should be Building in 2023’ featuring Amit Raj. The Rank Ranger team says, “What links should you be building to your site in 2023?That’s what we’re discussing today with a former pharmacist who’s been building links for every industry imaginable for the past eight years. He’s the founder of The Links Guy, a truly global remote team that prides itself on being a link-building agency that’s constantly learning, evolving, and truly improving quality... [...]

E-commerce link building is the process of getting other websites to link back to an e-commerce site. The Semrush team says, “Let’s look at seven proven e-commerce link building tactics to earn quality links from trusted sources. 1. Publish High-Quality Blog Content for Specific Keywords High-quality content—like well-written and useful blog posts—is a proven way to improve SEO rankings and increase conversions. But that’s not the only use for an e-commerce blog. Blogging is a great way to generate backlinks over time. Attach a blog to your online store. Then, write articles that... [...]

Bad links are those that violate Google’s spam policies. In Google’s words, if the links are intended to manipulate rankings in Google Search results, they may be considered link spam. Ahrefs contributor Jenny Abouobaia has published an article featuring eight types of bad links to avoid. She says, “Bad links mainly fall into two categories: (1) spammy, waste-of-time links and (2) those that are potentially dangerous to your site. Why are bad links a problem? Bad links can trigger a Google penalty, which means a significant drop in rankings and organic traffic. Your site may even be removed... [...]

If you reach out to the website you refer to as a source, you can easily turn editorial links into relationship-based links. Ahrefs contributor Irina Maltseva has published an article explaining relationship-based link-building. She says, “Relationships impact how people make decisions. For example, ask to borrow $100 from a random person on the street and they’ll surely say no. Ask a friend who knows and trusts you, however, and they’ll be more likely to say yes. It’s the same with link building. You can’t just “cold email” editors asking for a backlink unless they know you... [...]

Ahrefs has published a new video ‘How to use Internal Links to Boost Google Rankings’ featuring useful tips to improve Google rankings. In this video, you’ll learn an SEO strategy to improve your website’s organic rankings using internal links. Ahrefs  [...]