Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Types of Backlinks SEOs Should be Building in 2023’ featuring Amit Raj. The Rank Ranger team says, “What links should you be building to your site in 2023?That’s what we’re discussing today with a former pharmacist who’s been building links for every industry imaginable for the past eight years. He’s the founder of The Links Guy, a truly global remote team that prides itself on being a link-building agency that’s constantly learning, evolving, and truly improving quality... [...]

E-commerce link building is the process of getting other websites to link back to an e-commerce site. The Semrush team says, “Let’s look at seven proven e-commerce link building tactics to earn quality links from trusted sources. 1. Publish High-Quality Blog Content for Specific Keywords High-quality content—like well-written and useful blog posts—is a proven way to improve SEO rankings and increase conversions. But that’s not the only use for an e-commerce blog. Blogging is a great way to generate backlinks over time. Attach a blog to your online store. Then, write articles that... [...]

Bad links are those that violate Google’s spam policies. In Google’s words, if the links are intended to manipulate rankings in Google Search results, they may be considered link spam. Ahrefs contributor Jenny Abouobaia has published an article featuring eight types of bad links to avoid. She says, “Bad links mainly fall into two categories: (1) spammy, waste-of-time links and (2) those that are potentially dangerous to your site. Why are bad links a problem? Bad links can trigger a Google penalty, which means a significant drop in rankings and organic traffic. Your site may even be removed... [...]

If you reach out to the website you refer to as a source, you can easily turn editorial links into relationship-based links. Ahrefs contributor Irina Maltseva has published an article explaining relationship-based link-building. She says, “Relationships impact how people make decisions. For example, ask to borrow $100 from a random person on the street and they’ll surely say no. Ask a friend who knows and trusts you, however, and they’ll be more likely to say yes. It’s the same with link building. You can’t just “cold email” editors asking for a backlink unless they know you... [...]

Ahrefs has published a new video ‘How to use Internal Links to Boost Google Rankings’ featuring useful tips to improve Google rankings. In this video, you’ll learn an SEO strategy to improve your website’s organic rankings using internal links. Ahrefs  [...]

Linkable asset is a term used to refer to any piece of content with a high probability of acquiring backlinks. Search Engine Journal has published ‘A Guide To Linkable Assets For Effective Link Building’. Kevin Rowe says, “Linkable content assets refer to high-quality content pieces created to attract backlinks from other websites, either via promotional efforts or link building outreach strategies. These assets can be presented in various formats, such as infographics, written articles, videos, online tools, or downloadable documents. An optimal linkable asset is a thorough,... [...]

HubSpot has published a new video ‘Backlink Building: Common Mistakes to Avoid’ featuring useful link building tips. The HubSpot team says, “Backlinking building is one of the most common and effective ways to drive traffic and boost credibility. But it’s also become one of the most abused – here are the traps to avoid so you can do it right.” HubSpot  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Easy to Implement Tactics for Local Link Building’ featuring Greg Gifford. The MOZ team says, “Google’s local algorithm demands different tactics for link building. And even if you don’t need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies.” MOZ  [...]

Event link building is all about getting links to your website by participating in local, national, or global events. These links can be obtained in two ways, either by hosting an event or sponsoring one. Ahrefs has published ‘Event Link Building: A Beginner’s Guide’. Jenny Abouobaia says, “Building event links is a powerful strategy for improving search engine rankings, diversifying your backlink profile, and promoting brand awareness. Event link building allows you to build super high-quality links from not only the biggest names in your industry but also editorial links from... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Ultimate Low-Hanging Fruit SEO Strategy’ featuring Aleyda Solis. The MOZ team says, “We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process.” MOZ  [...]