Blogging helps you to promote your products and services and stay connected with your target audience. You can also use your blog to create new links pointing to your other sites. Tim Cameron has published a new video titled ‘What is Blogger Outreach? and How To Use It for Link Building’ to help you build more links. Cameron says, “Blogger outreach is where businesses and bloggers work together to connect businesses with niche audiences. Find out how your business can use it to increase brand awareness and build new backlinks to your website”. What is Blogger Outreach? and... [...]

Quality links help you to score better in the search engines. The link building practices that worked a few years ago are outdated today and they may even harm your reputation. To aware the marketers about the state of link building, the Search Engine Journal contributor Roger Monti has published an article on state of links and ranking in 2019. Monti says, “The takeaway for link building, in my opinion, should be to focus on proving trustworthiness and making sure the machine understands what niche our web pages fit into. The way to communicate trustworthiness is to be scrupulous about... [...]

The Rank Ranger team has published a new episode of ‘In Search’ podcast titled ‘How to Effectively Build Local Links’ featuring Garrett French. Listen to this podcast to discover some useful strategies on building links and improving your website traffic. The Rank Ranger team says, ” This week we speak to link building maven Garrett French all about local link campaigns:  How to target a local site for link outreach Making even the blandest local business a linkable proposition Making sure your local link campaigns are diverse and location appropriate Plus, we... [...]

Link building is an evergreen tactic to help you get your sites indexed in the search engines. But getting quality links is a challenge and you need to work hard for getting it done. Search Engine Land columnist Paddy Moogan has shared seven tactics to help brands get quality links to their sites. Moogan says, “Below are seven link building tactics and ideas that we’ve used successfully at Aira to secure links for clients and increase rankings, traffic and revenue. 1. Develop reusable content campaigns The traditional way of thinking about content-led link building campaigns is much like... [...]

MOZ contributor Kristin Tynski has shared an useful article highlighting the natural syndication networks and how brands can use them to build quality links. Tynski says, “The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any other method you may have encountered There is no shortcut. The only way to earn these links is by... [...]

Link building is a task that never ends. We adopt different strategies for getting quality links to our websites. Infographics have been with us for more than eight years now. These graphics have been key drivers in the link building tasks in the past. MOZ contributor Darren Kingman has posted an analysis he ran to test the effectiveness of infographics in link building process. Kingman says, “I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially... [...]

Backlinks have been considered to be a great asset for the websites and blogs as they play a pivotal role in proving the worth of the contents that you put online. Econsultancy’s Matt Sawyer has shared an article highlighting the future of link building in the light of different search engine updates. Sawyer says, “Link building is without doubt the most often misunderstood part of the digital marketing mix.  Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses... [...]

Link building is an essential part of the online business as it helps your website earn the credits in the eyes of search engines. We know that only the links from quality websites help us earn that credit. Search Engine Land contributor Julie Joyce has shared fifteen points that we should check before choosing a link partner. Joyce says, “In this article, I’ll home in on how we initially determine if a site will make a good linking partner. Checklist of questions Here are the questions and criteria we use to rate a website as we prospect for link-building partners. Use them as a checklist... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘The Rules of Link Building’. The MOZ team says, “Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today’s episode of Whiteboard Friday”. The Rules of Link Building MOZ  [...]

MOZ has published the Whiteboard Friday video featuring Russ Jones on ‘Risk-Averse Link Building’. The MOZ team says, “Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In today’s Whiteboard Friday, Russ Jones breaks things down”. Risk-Averse Link Building MOZ  [...]