Link building remains at the center in growing your online business. Quality links help your sites get higher search rankings. You can use various forms of content to get more links to your sites. CMI columnist Aleh Barysevich has shared five content types that can get you more links. Talking about infographics, Barycevich says, “Infographics are one of the most popular types of link-building content. Over half (53%) of the SEO experts create cornerstone infographics and 61% of those find them to be an efficient means of earning backlinks. Jubaer Prodhan, SEO specialist at Vendasta Technologies,... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies. Fishkin says, “This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them”. Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) MOZ  [...]

Link building is an important process to achieve good search engine rankings. There have been several link buildig tactics which came and disappeared. Search Engine Land columnist Kevin Rowe has shared ten 10 ways to generate links with online influencers. Rowe says, “Recent research by Sumo found that only 20 percent of all content is even read, on average — so it’s key to bring your A-game in order to have people actually read it. Here are some ways you can bring in more readers: 1. Publish unique research Stone Temple Consulting does a good job of this in the search marketing industry.... [...]

Link building is an important aspect of the marketing. Natural and quality links help you get credibility for your content and the website. CMI contributor Julia McCoy has shared four tips to help marketers secure natural and high-quality links for their content. McCoy says, “By committing to earning instead of building, you no longer have to worry about Google’s constant algorithm updates affecting your ranking. Because, at the end of the day, attempting to outsmart Google’s engineers is a game you will lose. Commit to earning links rather than building them. And do it using these four... [...]

Quality links help your site indexed well in the search engines. Internal linking also helps your sites to be authentic. All the search engines consider quality links as one of the important parameters while ranking the sites. Search Engine Land columnist Chris Long has shared three ways to help marketers improve link equity and improve their search engine rankings. Long says, “For many websites, there is a big opportunity to improve upon the link equity that has already been established. The best part about all of this is that these issues can be addressed internally, as opposed to link... [...]

It is very important to have high quality incoming links for getting your site featured into the search engines. With more links coming in, a site is seen as ‘authentic’. In the latest Whiteboard Friday edition, MOZ’s Rand Fishkin has shared three link building tips to help webmasters build more links to their sites. Fishkin says, “Let me walk you through what is essentially a half a day of work, maybe three or four hours of work to try these three tactics that will almost certainly get your business or your organization the first handful, let’s say 50 links that you... [...]

Link building helps you improve the credibility of your website and gets more visitors too. An effective link building strategy brings transparency in link creation. Business.com columnist Ibrahim Kareem has shared four link building strategies you should adopt. Kareem says, “Despite the new Penguin 4.0 update from Google, the link-building space has not changed a huge amount. One thing that will differ is that companies can no longer just sell links and produce low-quality content without getting caught. That said, here is what the future of link building has in store. Quality content The... [...]

Marketing Land columnist Jeremy Knauff has shared a five-step plan to create an effective link building campaign. Knauff says, “Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with enough structure to make German engineers weep with joy. I can tell you... [...]

Entrepreneur team has published a video interview with Neil Patel wherein Patel discusses four proven strategies to get rank-boosting links to improve search engine optimization. Patel, in one excerpt says, “Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Contextual link... [...]

SEO presents constant challenges and requires improvement at every stage. From link building to paid SEO, marketers have to keep themselves busy improving their web presence. Search Engine Land columnist Kristopher Jones has published an article justifying user-friendly interlinking for SEO improvement. Jones says, “At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running... [...]