Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another. Backlinks to your website are a signal to search engines that others vouch for your content. Semrush contributor Kelly Lyons has shared 11 useful strategies to get more backlinks. She says, “In this article, we’ll cover 11 ways to get quality backlinks, regardless of your industry. 1. Digital PR Digital PR consists of creating linkable assets and promoting them to relevant journalists and publications. If done well, it can be a scalable way to earn backlinks. But keep in mind... [...]

Ahrefs has published a new video ‘A Link Building Team’s Workflow in Action’ as a part of its Link Building Course. In this video, you’ll learn what a link-building campaign’s workflow might look like in reality. Ahrefs  [...]

Aira has released the ‘State of Link Building Report 2022’. The Aira team says, “Now into our third annual report, the State of Link Building Report continues to be the most comprehensive report on link building in the SEO industry. This year, we’re able to share the collective thoughts and insights from 270 SEOs across agencies, in-house roles and freelancers. The goal of the report is to give all SEOs insights into how their peers conduct link building, learn about approaches and compare their own activities. Whilst the SEO community is generally an open one, we feel that... [...]

Search Engine Journal contributor Alexandra Tachalova has published an article explaining when you can expect link-building campaign outcomes. She says, “In my experience building links for different companies, I’ve noticed these factors, but results will vary depending on individual cases. Let’s break down these factors influencing link-building effectiveness in more detail. 1. The Authority Of A Site Domain ranking (DR) is a metric that includes how many backlinks a website has received from trusted resources. Usually, the higher the DR, the higher the website’s trust score. You can... [...]

Ahrefs has published a new video ‘How to Structure and Hire Your Link Building Team’ as a part of the Link Building Course. In this video, you’ll learn how to structure and hire members for your link-building team. Ahrefs  [...]

Backlinko’s Brian Dean has published a new study highlighting his new reverse outreach strategy he used to build 5,660 backlinks in 30 days. He says, “Reverse Outreach completely flips the script on outreach-based link building. Instead of reaching out to bloggers and journalists, you have them come to you. Specifically, you target keywords that bloggers and journalists search for. And create content that they WANT to link to. Let’s look at a real-life example. A few months ago I published this post on my site: This post was designed specifically to get backlinks from journalists. (More... [...]

Semrush has published ‘Link Building for SEO: The Beginner’s Guide’ explaining the process of link building and why it is important. Olga Andrienko says, “Having a natural link back to your website is by all means considered a “good link” and has been dubbed one of the safest link building techniques. Natural links are also one of the best and most efficient ways to promote your blog or your website. How to Successfully Build Links  1. Request Links Outreach can take a lot of time and effort with little reward but can be more effective with the right tools. If you are interested... [...]

Ahrefs has published a new video ‘Who’s the “Best” Person to Pitch for a Backlink?’ as a part of its Link Building Course. In this video, you’ll learn who the best person to contact within a company is with your link outreach pitches. Ahrefs  [...]

Ahrefs has published third video ‘How to Vet and Validate Link Prospects’ as a part of its Link Building Course. Sam Oh says, “In this video, you’ll learn how to quickly vet and validate your list of link prospects. When validating your list of prospects, you want to make sure of two things: 1. You’re pitching relevant prospects. 2. These are actually the links you want. This stage can be pretty monotonous but it’s necessary. There are three steps you can take to vet your prospects.” Ahrefs  [...]

Broken link building is one of the most popular link-building tactics around. Broken link building is where you find a dead page with backlinks, create a similar page, then ask people linking to that page to link to you instead. Ahrefs has published ‘Broken Link Building: The Complete Guide’ to help you understand broken link building. Joshua Hardwick says, “Broken link building is a four-step process. Find broken pages with backlinks Vet the backlinks Create a replacement page Do outreach 1. Find broken pages with backlinks It’s impossible to find highly linked broken pages... [...]