SEO presents constant challenges and requires improvement at every stage. From link building to paid SEO, marketers have to keep themselves busy improving their web presence. Search Engine Land columnist Kristopher Jones has published an article justifying user-friendly interlinking for SEO improvement. Jones says, “At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running... [...]

MOZ has started an educational series called Next Level. As a part of the series Brian Childs has published a step-by-step guide to finding your competitor’s backlinks and creating an opportunity for your site. Childs says, “In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you’ve already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis. How to check the backlinks... [...]

MOZ writer Kerry Jones has shared eleven lessons from failed link building campaigns. Jones says, “In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do. 1. There’s such a thing as too much data. For content involving a lot of data, it can be tempting to publish every single data point you collect. A good example of this is surveying. We’ve fallen down the rabbit hole of not only sharing all of... [...]

The MOZ team has published a video on ‘5 Tactics to Earn Links Without Having to Directly Ask’ featuring Rand Fishkin. Fishkin says, “Some people in the SEO world, some link builders are extremely effective. If you go to the Russ Jones School of Link Outreach, you need to make a big list of people to contact, get in front of those folks, outreach them, and have these little success rates. But for some of us, myself included, I just absolutely hate begging people for links. So even though I often produce content that I want people to link to, it’s the outreach process that... [...]

MOZ’s Rand Fishkin has posted a Whiteboard Friday videos on ‘Creating Influencer-Targeted Content to Earn Links + Coverage’. MOZ team says, “Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience”. Creating Influencer-Targeted Content to Earn Links + Coverage  [...]

SEO is the most important element when it comes to online marketing. And backlinks suggest the reputation your website has build on the web. Entrepreneur writer Jason Parks has shared a seven step guide to acquiring more and more backlinks. Parks says, “This is one of the most important parts of the outreach process. When you fill out a generic contact form on a website, your chances of contributing content are diminished. I don’t have hard statistics on this but I just know this to be true from doing it on a daily basis. If you can find an actual email address for the editor of the website... [...]

The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet users to fill up spam report form when they find an article that exists only for link building. What happens when Google detects such links? Google Webmasters team says, “When Google detects that a website is publishing articles that contain... [...]

Internal links help sites rank better in the search engines. And as compared to getting external links, it i easier to have internal. MOZ’s Rand Fishkin has posted a video with 18 tips to create an internal link strategy. MOZ team says, “Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday”. 18 Internal Link Tips for SEO  [...]

Link building helps you get a good search engine ranking and can grow your web presence. Getting quality links is also a challenge. Search Engine Land columnist Julie Joyce has shared seven tips to be more likable to get more links. On ‘negotiation’ in link building, Joyce says, “Stop trying to make something work that just isn’t going to happen. If a webmaster says no, accept it and don’t keep trying to find 10 different ways to make it work. Sometimes we do push back a little bit if we feel like the webmaster doesn’t fully understand what we’re asking for, but usually,... [...]

Over the Internet, link building helps webmasters and marketers build a network which helps them expand their boundaries and make more sales. It is important to learn effective link building tactics for optimizing the web presence. CMI’s Mike Murray has shared more than 34 link-building tips, tools, and examples to help markets improve their SEO and enhance website traffic. The tips focus on effectiveliy prioritizing, tracking keyword rankings, using right link-building tools, effective research and more. Murray says, “When you get more links, your search engine rankings can improve... [...]