Andrew Dennis says, “Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because you’re involved in the same community events. These are other reasons, of course. Links represent a relationship and connection online. If you want to build links without creating content, then... [...]

Andrew Dennis says, “Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because you’re involved in the same community events. These are other reasons, of course. Links represent a relationship and connection online. If you want to build links without creating content, then... [...]

Julie Joyce says, “Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the first one. That’s the biggest first step you can take if you’re not clued in to what’s involved with your link development. 1. Check out your backlink profile This one is really never going to change, as far as I’m concerned. It’s definitely not earth-shatteringly... [...]

David Koji says, “There are several traditional link building strategies that most companies engage in. One of the most popular, guest posting, is used by almost every organization. However, there are several additional linking building strategies, tactics and resources to help your content strategy grow and flourish. Here are 10 actionable steps to generate additional backlinks for your site. 1. Blogger reviews. Decide on something you can give away in exchange for a review. It can be software, an informational product, physical product, or service. Anything of value that bloggers in your... [...]

Mark Johnstone says, “A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post. I actually agree with much of what it said. However, it’s based on the assumption that one big viral piece of content would result in a visible jump in rankings... [...]

Kerry Jones says, “I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Furthermore, journalists did a lot of job-hopping, so maintaining relationships... [...]

Andrew Dennis says, “The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience — also known as marketing. The same fundamental philosophies that drive effective marketing drive effective link building: Audience development: Research... [...]

Sonia Simone says, ““Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of quality” that search engines use to rank good content The keys to making content more shareable Connecting your content with someone else’s audience Why I’m not a fan of purging non-buyers from your email list”. Getting More Traffic, Links,... [...]

Julie Joyce says, “Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites, how to avoid being manually penalized and so on. As an extremely paranoid link builder who has seen many examples of unfairness online, I don’t believe there are any guarantees, and below you’ll see why that is. 1. No link is... [...]

David Groom says, “Regardless of the niche or industry you operate in, it’s possible to avoid wasted time and effort by heeding the following five tips to practically guarantee that your website’s inbound link strategy will start moving forward immediately: 1. Create shareworthy content Publishing fresh content that readers will be inclined to share is perhaps the fastest way to see an influx of inbound links [literally] overnight. When a reader encounters a piece of content that they’re tempted to share, they’re not going to put it off until the next day – they... [...]