The latest article on HubSpot blog is titled “3 Key Modern Marketing Concepts CMOs Might Be Overlooking”. Luke Summerfield says, “It’s probably no surprise that the marketing industry is rapidly evolving. Advances in technology and changes in how users purchase have flipped what we use to know about marketing on its head. This has brought on many new concepts that were never previously possible. In this blog we are going to cover three key modern marketing concepts that CMOs should keep in mind when developing a marketing strategy“. 3 Key Modern Marketing Concepts CMOs... [...]

The latest article on HubSpot blog is titled “Merry Marketing: 7 of the Best Holiday Campaigns of 2013”. Matthew Bushery says, “The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and — if you’re marketers like us — prepping for next year’s campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we’ll see all year. From commercials, to interactive websites, to social media contests, there’s always a fair share of top-notch marketing... [...]

The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands.  Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become... [...]

The latest article on HubSpot blog is titled “7 Deadly Sins of Ecommerce Marketing Automation”. Sam Mallikarjunan says, “Marketing automation can be an extremely powerful tool, particularly for B2C ecommerce marketers that have to create a highly personalized experience for hundreds of thousands of customers a month. However, used improperly, marketing automation can have the opposite of the intended effect and create a user experience that’s simply evil.“. 7 Deadly Sins of Ecommerce Marketing Automation HubSpot  [...]

eMarketer has released the “Marketing Automation Roundup” report. The eMarketer team says, “Key elements include: A look at how automation is being used to manage inbound marketing Programmatic approaches executive marketers currently use and what they plan to use in the near future The importance of tying behavioral data in with B2B marketing automation programs How mobile device adoption and the use of marketing automation have affected email performance”. eMarketer’s ‘Marketing Automation Roundup’ Report  [...]

Bill Zimmerman & John Socratous just released wizShield, a powerful automated licensing system to make sure that anyone who uses your software has a valid license. They report that 22% of online downloads are pirated material. You can avoid that fate by locking down your site with software like wizShield. This software adds a security algorithm to your site that instantly locks down your site to prevent fraudulent downloads. If you sell themes or plugins, this protects them. Soon other file types (such as PDFs) can be protected, too. wizShield integrates with Paypal (Infusionsoft and others... [...]

Suppose you have articles to post to your blog. They could be ones you have written, ones you have had ghost-written or even PLR articles; it doesn’t matter. You need to post them, but posting manually is tedious and time-consuming. That’s why Jess Baylon created Mass Article Posting Wizard. It can remove the tedium and eliminate your wasted time, and it does SEO optimization while it’s at it. You can schedule the posts for whenever you like, or you can have them placed in draft status so that you can pick and choose when to post them as time goes on. If you choose, it can add... [...]