The latest ‘Econsultancy’ blog post is titled “Five mobile predictions for 2014”. Carin van Vuuren says, “The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors. Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will... [...]
Archive for the 'Mobile Marketing News' Category
The latest ‘Econsultancy’ blog post is titled “Mobile influenced £18bn of retail sales in 2013”. Christopher Ratcliff says, “In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012. This comes from a recent study by Deloitte Digital, where 2,000 consumers were polled on their smartphone usage in relation to in-store purchasing. Consumers who used their mobile phones before or during their shopping trip were more likely than the average shopper to... [...]
The latest post on ‘ReadWrite’ is titled “How Tech Is Driving The Business Of Instant Gratification”. Selena Larson says, “Instant gratification can’t come soon enough. In 2013, the runaway success of Uber, the service that lets you call a car by tapping your smartphone, has gotten consumers, retailers, and investors thinking about a world where just about any good or service is available on demand. Increasingly, in urban areas, that thought is becoming a reality. This has been a long time coming. You could buy a pizza online in 1994—though you had to disconnect from... [...]
The latest post on ‘ReadWrite’ is titled “The Most Important Apps That Shaped Mobile In 2013”. Taylor Hatmaker says, “As the explosive trajectory of smartphones adoption approaches an asymptote, mobile apps are riding high. Once an unassuming term for a curious, smallish sort of phone program, the app is now king. It’s almost impossible to now imagine otherwise. In this mobile-first era, apps make headlines, precipitate stock slumps and altogether define an industry that didn’t see them coming a mere six years ago when Apple released the App Store. Here is our list of the... [...]
HubSpot has released a free guide titled “How to Generate Leads with Mobile Marketing”. The HubSpot team says, “90% of mobile users use multiple screens sequentially to accomplish a task over time, according to a Google report. This means that someone could start reading your content on her Android, continue on a tablet, and finish on a laptop. To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on each of these devices. This free guide will help you generate more leads with your mobile marketing strategy.... [...]
The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead. But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors. Because of the way... [...]
The latest post on ‘ReadWrite’ is titled “In 2014, The Mobile Web Will Die—And Other Mobile Predictions”. Dan Rowinski says, “In 2014, the mobile Web will die. That’s right, that bastardized version of the normal Web will crawl into a shallow grave and leave us all in peace. No more websites crippled with horrible “mobile.yourawfulwebsite.com” URLs. No more reading janky websites that display way too much fine print or omit crucial features when viewed on your smartphone or tablet. How will we kill the mobile Web? Not with kindness, that’s for sure. The death of the... [...]
The latest article on ‘Marketing Land’ is titled “New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang”. Bryson Meunier says, “Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use it as a proxy for interest. My top three articles of all time in terms of social engagement are three I wrote this year on responsive web design. That... [...]
The latest article on ‘MarketingProfs’ is titled “Mobile Commerce Trends by Country in 2013”. Ayaz Nanji says, “Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF. The study, based on data from a survey of 10,000 consumers in 13 countries, found that Kenyans are most likely to have made a purchase with their mobile devices in 2013 (97% did so), followed by South Africans (94%). Brazilians (71%), Mexicans (77%), and Indians (79%), were the least likely to have made a purchase using their mobile devices... [...]
The USA government enacted the new Telephone Consumer Protection Act, effective October 16, 2013. Among other provisions, it prohibits sending marketing messages via SMS unless the receiver has given unambiguous permission for the messages. And it imposes large fines for every violation. The clear message is, “Watch out, because the risks of getting caught are great. The fines are hundreds of dollars for each improper message sent. If you send a message to 1000 people without their permission, your fine can be over $500,000. Ken Sar intends to protect you from these fines with his new wp... [...]