The latest article on  ‘Marketing Land’ is titled “Push Mobile Marketing — App Notifications Vs. Messaging”. Cezar Kolodziej says, “Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a balanced mobile strategy, it is important to leverage both push and pull techniques. We are all very familiar with pull mobile techniques like responsive mobile sites and mobile applications... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Mobile Traffic with Google Analytics”. Kevin Webster says, “Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts. Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits, or you are sending phone and tablet users to a mobile friendly version of a site, studying visits from mobile users is important. Google Analytics has pre-built “Custom”... [...]

The latest post on ‘Mashable’ is titled “Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio”. Todd Wasserman says, “Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.That’s still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it’s larger than the $32.5 billion spent on radio advertising, a category that is contracting, not growing. “From 2015 to 2017, growth... [...]

Kevin Brown and Gaurab Borah have been working in the mobile advertising arena, helping local marketers advertise their products and services on smartphones. They teamed up with Paul Jones to produce comprehensive training on this profitable business, called Mobile Money Siphon. In their first year, Brown and Borah earned six figures from helping stores and restaurants advertise to potential clients via their smartphones. It was their only business, and they got very good at it, so that today they are earning several multiples of their first year’s profits. You can avoid their mistakes and... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile marketing lessons from the Nest Labs success story”. David Skerrett says, “Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing. Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional. Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two... [...]

The latest article on ‘The Forrester Blog’ is titled “Predictions 2014: Mobile Trends for Marketers”. Thomas Husson says, “My colleague Julie Ask and I revisited our predictions for 2013’s mobile trends and found that all of them are still evolving and relevant in 2014. During 2014, we’ll pass a key milestone: an installed base of 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will... [...]

The latest article on  ‘Marketing Land’ is titled “It’s 2014 — Is Your Content Mobile Ready?”. Arnie Kuenn says, “Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is imperative that your content is not only readily available to mobile users, but is optimized for mobile consumption. Is your... [...]

The latest post on ‘ReadWrite’ is titled “How We Are Entering The Second Phase Of The Mobile Revolution”. Dan Rowinski says, “Think your smartphone is smart? You ain’t seen nuthin’ yet. The technology that powers mobile is in the process of spreading, well, everywhere—and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing. Cars, televisions, factories, clothes and other wearable items … you name it, and the innovations that were developed for smartphones are going to help... [...]

Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including: • Sending text messages driven by cross-channel... [...]

The latest article on ‘The Forrester Blog’ is titled “Another Year in Review: Revisiting 2013’s Mobile Trends”. Thomas Husson says, “Every year for the past few years, I’ve revisited our predictions for the previous year’s mobile trends. It’s now time to look back at 2013 and, specifically, at the 2013 Mobile Trends post I put together a year ago with my colleague Julie Ask. So many things happened in 2013, making it difficult to sum up the year overall. BlackBerry’s struggle and Microsoft’s acquisition of Nokia devices offered apt symbols for the end... [...]