Jeff Rajeck says, “In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand. But what are ‘mobile moments’?  And what can brands do to be a part of them? Engineering mobile moments As part of a recent report about the customer journey in Asia-Pacific, Econsultancy asked nearly 1,000 marketers about their ability to insert their brands into ‘mobile moments’. The results indicate that around half of respondents felt that they did, in fact, engineer these ‘mobile moments’ which showed... [...]

Andrew Lipsman says, “comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers... [...]

Greg Sterling says, “Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.” By comparison, the desktop has fallen to less than one-third of total digital media time. Mobile apps are 60 percent of the total, with smartphone apps specifically commanding 51 percent of all digital media time. Remarkably,... [...]

Kimberly De Silva says, “More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. In this article, we’ll discuss seven mobile trends that you should take note of. 1. Respect your mobile relationship The smartphone has become a personal, and almost sacred, object. For half... [...]

Murray Newlands says, “Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. It is almost an indispensable part of who are and how we communicate with the world today. For many of us, we are so glued to the devices that we never leave home without it. Have you ever felt your heart skip a beat when you thought you lost your phone? Yeah, we thought so. As devices become more and more prevalent today,... [...]

Nikki Gilliland says, “Flurry’s State of Mobile Europe report has revealed that UK mobile app usage grew by 28% in 2016. The report also states that the usage seen across the EU is reminiscent of global figures from approximately six months ago. So, it appears consumers are spending more time in mobile apps than ever before. But what kind of apps are they using exactly? Here are a few of the most interesting charts from Flurry’s report, along with a bit of insight into the findings. First, a bit of housekeeping. The report draws on Flurry’s global footprint, which includes 940,000... [...]

Thomas Husson says, “This is this time of the year again! From next Monday (February 27) and March 2, 2017, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in 2005 and it is fascinating to see how the event has morphed from a B2B telecoms technology trade show to the one of the largest business conference around the globe. This year’s MWC theme is “The Next Element” may look broad but I quite like this idea that mobile is elemental and has become part of our daily lives. By analogy with the previous industrial revolution,... [...]

Marcus Miller says, “Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.” This is in response to Google mislabeling pages as not mobile-friendly over the past 24- hours in the mobile search results. Even AMP pages were labeled as not being mobile-friendly. John Mueller said that “this is a bug on our side” and Google is working on fixing it”. Google temporarily disables ‘not mobile-friendly’... [...]

Greg Sterling says, “Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was the highest figure on record. Mobile spending contributed $22.7 billion of the total. Total e-commerce spending for the year was more than $354 billion. However, total retail spending was nearly $5 trillion in 2016, making e-commerce just under 8 percent. US government figures are somewhat higher for both overall online spending and e-commerce as a percentage of total retail. In Q3 2016 mobile consumer spending was 20 percent of total... [...]

Polly Alluf says, “Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of tragic news of the losses of our childhood and teen heroes. Tragedies such as celebrity deaths should by no means be considered branding opportunities, but there are times when brands’ plans are affected by the events and they need to pivot quickly. Marketers need to be able to schedule a campaign — and just as importantly, unschedule a campaign — at a moment’s notice. Mobile app owners, in particular, need to ensure that their app doesn’t lag behind other... [...]