Today, Steven Alvey releases his new lead generation tool, Warlord Mobile Leads. He wants to help you overcome your poor email open rate. Unfortunately, email open rates are poor for most marketers. Often, this is because people don’t put their best email addresses into opt-in forms. They use an address that they don’t check very often. And worse than that, this secondary inbox has a lot of other promotional emails in it from your competitors. And even worse, about 30% of people type false information into opt-in forms on purpose. Besides that, many people will accidentally make... [...]

Barry Levine says, ““Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the wallet’s heyday, when all “stores” were tangible. The future of the humble mobile wallet may turn out to be something much more unique than acting as a billfold-substitute. Corey Gault, director of communications of mobile engagement provider Urban Airship, told me via email that his company believes “mobile wallets will become [a] marketing platform”... [...]

Aaron Agius says, “Mobilegeddon was a game-changer. Google tweaked its algorithm in April 2015 to favor mobile-ready websites in searches performed on mobile devices. A little more than a year later, over half of all worldwide searches happen on mobile devices. It’s a big deal in marketing. If your site isn’t mobile-friendly, you’re waving goodbye to more than half of your potential. Google wants to help with useful links and tools as well as guides designed specifically for content management systems (CMS). It’s good for you, and it’s good for Google. A mobile world. It’s... [...]

Nikki Gilliland says, “Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers. Our latest Mobile Marketing Best Practice guide delves into how this can be achieved. Here are four tips taken from the report: Build an always-on presence In our smartphone-obsessed society, the traditional marketing funnel – awareness, consideration, purchase, loyalty – no longer applies. Instead of a one-size-fits-all message, marketers need to be there in the moments that really matter. Google calls these ‘micro-moments’, and... [...]

Jacob Maslow says, “If your business hasn’t gone mobile yet, it is time to do so before your competition overtakes you. Going mobile refers to launching a smartphone app, engaging in mobile marketing or, at the very least, having a mobile-responsive website for your business. In this article, you will be introduced to five reasons why your business needs to go mobile if it hasn’t already. Get ready for your small screen debut! 1. Consumers Are Increasingly Choosing Smartphones to Do “Everything” Consumers are expecting from you to have a smartphone presence as they are increasingly... [...]

Steve Borges says, “What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren’t yet useful or simple enough to engage customers. Over the last 12 months, we’ve been helping retailers understand how people use digital in their shopping journeys. We’ve completed user testing in our labs and in-store, online and in-store surveys, in-store observation, interviews and focus groups across six major fashion brands and we’ve learned a great deal. Indeed, some of the findings came as quite a surprise – so I... [...]

Scott Shane says, “Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an “Amazon-like experience” online. Small businesses don’t just need to build a mobile app, they need to build a great one. While most giant corporations have already adopted a solid mobile strategy, many small businesses have not yet come up with an effective approach to mobile. The fault lies at least partially with small business owners. Research by Clutch shows that less than a quarter of small businesses... [...]

Ayaz Nanji says, “Different generations engage with mobile advertisements in very different ways, according to recent research fromNielsen. The report was based on data from a 2Q16 survey of 8,000 consumers in the United States. Some 55% of Generation Z and 48% of Millennial respondents say they are willing to click on a mobile ad if given the right mix of branding, convenience, and promotional offering. However, most Generation X, Baby Boomer, and Greatest Generation consumers say they will not click on a mobile ad no matter what the content. Some 19% of Millennial, 17% of Generation X,... [...]

Rob Thurner says, “I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing. The roundtable was subject to the Chatham House Rule so attendees will remain anonymous. However I can say that the session was joined by marketers from a variety of industries, including financial services and travel. Each of the brands get more than 50% of their site traffic from mobile, and each has at least one native app. As the moderator I’ll use this blog to pick up on the main challenges the group face.... [...]

Ted Schadler says, “We’ve all experienced this garbage: You are on your smartphone. You find a link that you hope will help you in a mobile moment. You click with the great hope that it will be exactly what you need. Some irrelevant popup ad grabs you by the arm and blocks your path. You suffer through the ad or the countdown before getting to the site. (And feel angry or bad doing it.) Now you finally find out: Does the website help or have you clicked in vain?”. Google Will Attack Popup Ads On Smartphones — Hallelujah! Forrester Blogs  [...]