This is our last chance to tell you about Experian’s webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season. During this webinar, you will learn: Which digital channels were effective – through the performance... [...]

The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”. Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will... [...]

The latest article on ‘MarketingProfs’ is titled “Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience”. Martin Rugfelt says, “It is no secret that in 2014 consumers will be more dependent on smart applications than ever, and that the success of brands will depend on their ability to advertise effectively on mobile devices. Users are currently ahead of marketers in their omni-channel behavior: mobile usage has skyrocketed, but mobile advertising spend has not kept up with usage rates. For brands there is a tremendous opportunity to engage with their targeted audience... [...]

The latest article on  ‘Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”. Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become... [...]

This is our second chance to tell you about Experian’s webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season. During this webinar, you will learn: Which digital channels were effective – through the... [...]

The latest post on ‘ReadWrite’ is titled “Samsung Is Still King Of Mobile Mountain”. Dan Rowinski says, “The final 2013 numbers are in and Samsung once again reigns supreme over the mobile ecosystem. According to research firm IDC, Samsung’s shotgun strategy of developing dozens of smartphones across a variety of size and price points led to 313.9 million smartphone shipments, or 31.3% of the global smartphone market share in 2013. Apple was second with less than half of Samsung’s total volume, shipping 153.4 million iPhones for 15.3% of the global market share. “Apple... [...]

The latest article on Business Insider is titled “Mobile Advertising Business Will Grow To 18 Billion USD In 2014”. Sulabh Puri says, “It’s true. Mobile phone is the king of all gadgets. It is one technological platform that is used the most by any consumer. This is the reason why advertising on mobile phones has become even more important for marketeers. Gartner is out with its latest study, which says the advertising spending on mobile phones will jump to 18 billion USD, up from 13.1 billion in 2013. As the number of smartphone shipment explodes, the advertisers will... [...]

The latest ‘Econsultancy’ blog post is titled “Strong mobile performance over Christmas and New Year: stats”. Matt Swan says, “With the staggering mobile growth that had been witnessed throughout 2013, it was widely predicted that consumers would turn to their mobile devices over the Christmas period. John Lewis made a bold prediction pre-Christmas that it would see its share of mobile traffic exceed desktop for the first time on Christmas Day and they subsequently reported that these expectations were exceeded, with two thirds of traffic originating from a mobile... [...]

The latest ‘Econsultancy’ blog post is titled “Customer experience and mobile seen as most exciting business opportunities in 2014”. David Moth says, “Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe. One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question“. Customer... [...]

Experian is hosting a webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season. During this webinar, you will learn: Which digital channels were effective – through the performance of search, email, affiliate... [...]