The latest article on ‘Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”. Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and... [...]
Archive for the 'Mobile Marketing News' Category
The latest article on ‘Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”. James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In fact, according to Rick Smolan and Jennifer Erwitt in the book, The Human Face of Big Data, the average person today... [...]
The latest article on ‘Marketing Land’ is titled “Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix”. Amy Gesenhues says, “Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand’s television advertising effectiveness. According to the Ace Score results for 2013, Google won “Brand of the Year” in the software and website category, “Ad of the Year” for its... [...]
The latest article on ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”. Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue. In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”. Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo’s... [...]
The latest article on ‘Marketing Land’ is titled “Merging Massive Data Sets”. Claudia Perlich says, “You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet and live off of bread until your next paycheck, try finding the dress discounted online, or hope that the dress goes on sale before your date. For these options, there are a number of relevant pieces of... [...]
The latest ‘Econsultancy’ blog post is titled “Mobile in 2014: eBay, Net-A-Porter and more give us their predictions”. David Moth says, “2013 was another fascinating year in mobile as many brands finally reached the point where smartphones and tablets now account for a majority of their site traffic. This meant that businesses could no longer ignore the need to cater for mobile users, leading to a noticeable trend towards using responsive design as well as the launch of a number of excellent commerce apps. The use of mobile technology in-store also became more prominent... [...]
The latest article on ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”. Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs. “Images Off” A Matter Of Security HTML emails — specifically, scripts, images... [...]
The latest ‘Econsultancy’ blog post is titled “22 tips to help contain an online crisis”. Chris Norton says, “With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging. Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds. The rise of citizen journalism and... [...]
The latest article on ‘Marketing Land’ is titled “Google’s Eric Schmidt: “Mobile Has Won””. Greg Sterling says, “In an “ask a billionaire” interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming year and beyond. Among them he says, “Mobile has won.” What does he mean? The simple meaning of his remark — and the one he intends — is that there are more tablets and smartphones being sold than consumer PCs now. Schmidt also makes the relatively safe assertion that almost all consumers will have... [...]