The latest article on ‘Business 2 Community’ is titled “The Importance Of A Mobile Marketing Strategy”. Belinda Lui says, “In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and tablets. It’s easy for businesses to lose potential customers with a complicated, slow or inefficient mobile website. After all, if your business doesn’t have a viable mobile marketing strategy,... [...]

The latest MOZ blog post is titled “Mobile App Metrics that Matter – Whiteboard Friday”. Adam Singer says, “Measuring the performance of your mobile apps is every bit as important as measuring your web properties. In today’s Whiteboard Friday, Adam Singer, Google’s analytics advocate, walks us through some of the most important pieces to watch”. Mobile App Metrics that Matter – Whiteboard Friday MOZ Blog  [...]

The latest post on ‘Mashable’ is titled “Cyber Monday Sales Hit New Record, With Help From Mobile”. Seth Fiegerman says, “Cyber Monday sales set a new one-day record for online shopping, according to a report.Online sales for Cyber Monday increased by more than 20% from a year earlier, helped by strong growth in mobile sales, according to the latest data from IBM Digital Analytics Benchmark, which tracks 800 U.S. retail websites. Mobile sales increased 55% year-over-year and now account for more than 17% of total online sales for Cyber Monday”. Cyber Monday Sales Hit New... [...]

The latest article on ‘MarketingProfs’ is titled “Six Trends for 2014 in Mobile Marketing and Advertising”. Gregory Kennedy says, “With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it’s become an essential part of every digital marketer’s strategy: 2013 was, finally, the year of mobile. The long predicted shift in the industry occurred as category leadership shifted from pure-play mobile companies to digital media leaders such as Facebook and Google. The launch and huge success of Facebook’s... [...]

The latest post on ‘Mashable’ is titled “2013’s Top Winners and Losers in Tech”. Samantha Murphy Kelly says, “2013 was a year of tech comebacks — from Netflix to Nokia — but not all turnaround attempts fared so well. Myspace, anyone?As we look back on the past year, certain “winners” clearly conquered the industry. Others fell dramatically short. From the $1.1 billion acquisition of blogging platform Tumblr to the growing popularity of Snapchat, which reportedly turned down a $3 billion bid from Facebook, startups hit the mainstream in a big way”. 2013’s... [...]

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]

The latest post on ‘Mashable’ is titled “Google+ and Mashable to Host First Hangout-a-thon for Charity”. The Mashable team says, “Sometimes we forget that the holiday season is about giving more than gifts to our friends and family.Mashable is thrilled to team up with Google+ for the first-ever donatable Hangout-a-thon on Dec. 3 for Giving Tuesday, which has grown into a global movement in its second year. Last year, Mashable was proud to join our partners at the 92nd Street Y and the U.N. Foundation to launch Giving Tuesday, an annual day dedicated to giving back, which... [...]

The latest post on ‘Mashable’ is titled “Why People Unsubscribe From Your Email List”. Lauren Drell says, “Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. Ouch.“Marketers cannot afford to ignore unsubscribe rate,” says Susan McPherson, SVP of CSR atFenton. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing,... [...]

The latest post on ‘Mashable’ is titled “Black Friday Online Spending Hit Record $1.2 Billion”. Denielle Kucera says, “Online spending on Black Friday increased 15% to a record $1.20 billion as more consumers opted to shop from their couches rather than battling long lines at stores.Total ecommerce sales reached $20.6 billion in the first 29 days of this holiday season, according to ComScore Inc. That’s about a 3.1% increase from Nov. 1 to Black Friday last year, the research firm’s data showed, noting that 2013 numbers include a few more shopping days because Thanksgiving... [...]

The latest post on ‘Mashable’ is titled “Why Traffic Is Digital Marketing’s Foundational Metric”. Dani Fankhauser says, “If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow,... [...]