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Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.Ahrefs has published a new video titled ‘How to do Influencer Marketing to Grow Your Business’ to help you use... [Read more]

Video content helps you attract more visitors to your website. With the invention of the embedding facility, it has become very easy to showcase video content on your website.HubSpot contributor Doug Bonderud has published a step-by-step guide to adding YouTube videos to your website.He says, “Video rules the digital media marketplace, but popularity... [Read more]

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers.HubSpot contributor Caroline Forsey has published an article highlighting 28 case study examples every marketer should see.She says, “There’s no better way to generate more leads than by writing case... [Read more]

Content marketing helps you expand your presence online. By publishing quality content, you can win more and more customers. And to improve the content quality, it is important to measure the content marketing impact.Content Marketing Institute contributor Robert Rose has shared an article on setting objectives to measure the content marketing impact.He... [Read more]

Informa Connect and Content Marketing Institute are hosting Future Trends World Summiton October 26-28, 2021.For more than 10 years, Future Trends has united thousands of forward-thinking, creative and innovative people from around the world. For 2021, the conversation continues virtually, to discuss micro and macro trends disrupting how business... [Read more]

Because IM NewsWatch is an affiliate, we managed to snag you a link to get a free digital copy of the new book by Chris Munch and Jay Cruiz called “The Loci Cycle”. The sub-title is “How We Make Crypto Profits Without Buying Coins”.In the book they walk you through the simple, 3-step system they’re going to use to make Risk-Free Profits... [Read more]

Social media platforms are growing and enabling several businesses to enhance their online reach. Every year, we see newer features added to these platforms which make marketing and promotions even easy.Social Media Today contributor Andrew Hutchinson has shared 26 predictions for social media marketing in 2022.He says, “There’s certainly... [Read more]

You win when your audience is engaged. That’s why you run webinars. But recently your audience seems tuned out. It’s not just you. It’s the firehose of crappy webinars making your audience reluctant to take the plunge on another event.Content Marketing Institute is hosting a webinar ‘Webinars Worth Watching: Why Nobody Attends Your Webinars... [Read more]

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It comes from Google’s Search Quality Rater guidelines. E-A-T became well known after Medic Update in August 2018.Search Engine Journal contributor Kevin Rowe has published a guide called ‘E-A-T & Link Building: A Guide to Evaluating Prospects’.He says, “E-A-T... [Read more]

Social media platforms give you an opportunity to enhance your online reach. By creating a strong social media strategy, you can continue to grow the reach of your business.Social Media Examiner’s Lisa D. Jenkins has shared four ways to help you use TikTok Promote to reach new audiences.She says, “After months of testing, TikTok has released... [Read more]

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target.Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools.She says, “Here are 15 of my favorite content marketing... [Read more]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one.Content Marketing Institute [Read more]