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Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI.Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization.About... [Read more]

SEO is a challenging task. It requires constant exercise in terms of monitoring the search engine algorithm changes and adjusting your strategy accordingly.Entrepreneur magazine contributor Timothy Carter has answered this important question – Why Are Most SEO Campaigns Unsuccessful?Carter says, “It’s almost impossible to measure the... [Read more]

Informa Connect and Content Marketing Institute are hosting Future Trends World Summiton October 26-28, 2021.For more than 10 years, Future Trends has united thousands of forward-thinking, creative and innovative people from around the world. For 2021, the conversation continues virtually, to discuss micro and macro trends disrupting how business... [Read more]

Chris Munch and Jay Cruiz are releasing The Loci Cycle today. It is a multi-faceted piece of marketing software that will aid in many marketing scenarios.For example, it’s reported over 1/3 of search results contain Google’s “Image Box” and the Image Box appears around ‘up top’ (above the fold) 75% of the time.In some cases, it’ll even... [Read more]

WordPress is one of the most popular content management systems being cost-effective, feature-rich, adaptable, and future-proof.Medium contributor Iryna Shaw has published an article highlighting 10 fastest WordPress themes.She says, “A site speed has a significant impact on the consumer experience and the viability of an online resource. The... [Read more]

Search Engine Roundtable’s Barry Schwartz has published a post citing Google’s John Mueller.The post is about the impact of popular WordPress themes in Google Search.Here’s what Mueller has to say on this. [Read more]

Social media platforms are here to help us expand our online reach to the most appropriate audience and make more and more sales.Search Engine Journal is hosting a webinar ‘3 Tips for Creating Paid Social Campaigns that Convert’ on Wednesday, October 27, 2021, at 2.00 pm ET.The SEJ team says, “Do you know the most effective elements... [Read more]

A well-planned SEO strategy can lead your business to achieve newer heights. By selecting the right SEO tools you can make the most from your SEO efforts. There are a number of SEO tools available on the Internet.SEOSLY’s Olga Zarzeczn has published a comprehensive list of SEO tools to help you choose the right tools for your business.She says,... [Read more]

TikTok reflects a key social media trend for creativity and collaboration amongst young audiences. That is why marketers and businesses choose TikTok for marketing and advertising.HubSpot contributor Pamela Bump has shared eight TikTok marketing examples to inspire your brand in 2022.She says, “Although TikTok might feel like a hub of strange... [Read more]

Effective influencer marketing helps you grow your brand by selecting the right influencers in your domain.On the other hand, Peer-to-peer marketing is the process where consumers recommend products or services to their peers.HubSpot contributor Caroline Forsey has published an article justifying P2P marketing as a good alternative to influencer marketing.She... [Read more]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO.Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage.Search Engine Journal is hosting a webinar ‘Keyword Research for... [Read more]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing.Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021.The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date... [Read more]