MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The Pro Marketer’s Product Launch Checklist for 2018’. The MOZ team says, “What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday.... [...]

A successful product launch matters a lot in raising the value of your brand and product. All companies have their own ways to test the products before the launches. MOZ columnist Chris Dayley has published a blog post sharing some effective testing ideas for the product launches. On launching a test Dayley says, “The good news is, after running thousands of tests for websites in almost every industry you can imagine, we’ve created a simple way to quickly identify the most important areas of opportunity on your site or landing page. We call this approach the “launch analysis”. Why?... [...]

If you are creating (or planning to create) a software package, training manual or training video, that can be a profitable undertaking. But only if you can sell it. Many developers know their technical stuff, but are a little unclear how to bring their product to market profitably. Marketing and sales are the lifeblood of any business. If you don’t sell your products, you go out of business; it’s that simple. Only a few people get this right. So only a few product launches make a profit, after paying all the expenses. Sam Bakker is a serial product launcher, and each time he sells... [...]

If, as we said in our last post, positive disruption is the path to success, attempted disruption based on small ideas that don’t really disrupt form the path to failure. There are a lot of areas where disruption has already occurred so effectively that extreme creativity and a lot of money are needed to come up with something reallt new. Most new products in these areas are not very new; they are just minor improvements on what was already available. If you want do make an impact with your novel ideas, there are better places to start. There’s a recent (well, not very recent, but... [...]

You have some expertise. You can record it in a video, an e-book or a combination, and sell it to interested people. But if you have never launched a product before, you may feel a little overwhelmed. It would be good to have a guide who has been through it all before, many times, to show you the way. Kevin Fahey is the author of many information products, primarily in the online marketing niche. He has recorded a new product, IM Product Launching 2.0, that leads you step-by-step through the process of launching a successful product. There is no such thing as a push-button system that will have... [...]

As a Christmas special, today only, John Thornhill is offering his complete Product Launch Control training for 90% off; not $97, but $9.70. In this training, you will discover how he and other top online marketers plan and execute a product launch. Thornhill has been involved in multiple six-figure launches. He knows what can go wrong and how to avoid it. You may have worked hard to create your product and it may be the best in its class. But without a good product launch, in which you get the word out to all the interested people, your product can fizzle, going nowhere and earning you no money. In... [...]

If you have created a product (or if you ever plan to) you want that product to earn you as much profit as it honestly can. It only makes sense to get the most return you can from the effort you invest in building your product. But are aware that you can take steps in the marketing for your product that can make a big difference in your return on investment? Caterina Christakos had found ways that she can maximize her earnings from each product she builds. And she has placed her discoveries in her new Product Creation Domination Method. Now, any time she creates a new product, she sets it up to... [...]

Jeff Walker‘s book, Launch was just released last week, and it’s already a bestseller on Amazon. In fact, it’s been #1 in lots of categories, including “Marketing and Sales”. For a limited time, Walker has announced that you can get a copy on Amazon (both Kindle and hard copy are available). Whichever you choose, you qualify for $291 in bonuses that Walker has selected. Walker reports that the bonuses he is making available are rather extraordinary, and they will only be available for a short time. Yesterday Amazon, itself, sent out a promotional email about Launch.... [...]

The title is Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. This is Jeff Walker‘s new book. In it, he shares the ingredients of his product launch process, a process that has earned Tens of Millions of Dollars for Walker and his students. Now you can get a Kindle copy for $7.69, a paperback for $14.20 or a hardback for $27.41. Walker says you get all the launch training that he has formerly included in his $500 video course. It sounds like the chance of a lifetime for a marketer who wants... [...]

Jeff Walker is known around the world as the inventer and perfecter of the Product Launch Formula. Thousands of online marketer have invested in his training on launching a new information product. Hardly any major product launch occurs today that doesn’t follow his formula. This very week has seen several (for example, Traffic Genesis and eFormula Evolution.) For the next 24 hours (until Midnight Friday), you can get Walker’s paperback version of his book that goes on sale Tuesday, for just a Shipping and Handling fee. The full-blown video version costs $500 or more, when he makes... [...]