Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales, the way you approach them can influence their conversion-boosting potential. Here’s how to make online reviews really work for your business. 1. Emphasize quality. To be truly effective, reviews should go above and beyond star ratings. Customers... [...]
Archive for the 'Product Reviews' Category
Genuine and positive user reviews can help your online business grow. According to an AdWeek report, customer reviews can sway purchase decisions, and generate trust in your product and brand. Business.com writer Shane Barker has shared a guide to get genuine customer reviews. Barker says, “It’s important to consider that your customers would also have this same mindset when they’re planning to buy something from your website. When they see that a large percentage of people who have bought the product are raving about it, it could compel them to make the purchase too. So if you can... [...]
IM NewsWatch has taken 50 Shades of Traffic to The Proving Ground This is training on how to get traffic for your website, created by a team of marketers led by Peter Winyeci. The heart of this product is the set of 16 detailed videos reviewing sites that can bring traffic to your site. I watched several of these videos and was pleasantly surprised at the thoroughness of the reviews. It’s not just that the list of sites is so thorough, including PPC options, CPV options, etc., as important as that is. But each site he reviews is reviewed in a thorough manner. This is not just a list of... [...]
The latest ‘Econsultancy’ blog post is titled “11 inventive ways to use reviews beyond the product page”. Graham Charlton says, “Consumer reviews don’t have to be used only on product pages. We know they can be very effective there, so why not try them out in different settings? Here I’ve rounded up 11 examples of reviews used in clever and innovative ways. Some online, some offline”. 11 inventive ways to use reviews beyond the product page ‘Econsultancy’ Blog [...]
IM NewsWatch has taken The Online Marketer’s Toolbox to The Proving Ground. This a report of our findings. The author, Forrest Smyth has spent quite a while writing and, now, revising and updating, Online Entrepreneur’s Toolbox. This is a 30-page review of many tools and services (including many free ones) that are aids for online marketers. His review is, of course, based on his own experience. This has the value of being first-hand knowledge. It also has the limitation of being first-hand knowledge. He didn’t have the resources to, and doesn’t claim to, do a large-scale,... [...]
The latest ‘Econsultancy’ blog post is titled “Five ways to handle negative online reviews”. Jan Vels Jensen says, “Many businesses have shied away from getting involved with online reviews because of the fear that bad reviews will ruin their business. But it’s just not true. Everyone knows that no business is perfect and that sometimes things can go wrong. So across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from“. Five... [...]
The latest ‘Web Marketing Today’ blog post is titled “Using Customer Reviews to Drive Sales”. Micah Buchdahl says, “I recently attended the VIP pre-opening dinner for an upscale restaurant near my home. Estia Taverna, a Greek restaurant in New Jersey, rolled out the red carpet for a variety of “influencers” in the area. I was one of them. Besides sounding obnoxious, what makes me so darn important, you may ask? Estia Taverna might suggest you ask OpenTable, one of the most widely used websites and applications in my household. Was it that they know my wife and I dine at fine restaurants... [...]
Being a consultant to offline businesses that want to advertise online can be lucrative, but it also can be frustrating. If you try to compete on low price for your consulting services, you will almost certainly become frustrated. Usually, there will be someone willing to undercut your price. Even if that doesn’t happen and your low price wins you the bid, you will probably find that the job is worth a lot more than you charged, and you will resent having to do the work for such a low fee. How can you avoid that predicament of always chasing clients that are looking for the cheapest solution... [...]
This is a 23 page report, available here: Social Weaponizer. In light of the current importance of social media in search engine rankings, it discusses how to use a particular social media site for backlinks to your “money site” or to an affiliate offer. The heart of the training is the revelation of the site name. It’s a site we had heard of, but had not paid much attention to. Perhaps, that was a mistake. It does seem to have significant marketing value in many situations. Besides the site name (which is hardly enough to justify the price), there are several tips included... [...]
The Tool No One Knows. We all have heard of Google Analytics, but most of us know only the name, or at most a few high-level statistics we can view. This is a real Google secret weapon for webmasters. If we take advantage of all it can do to provide us with actionable information, we can tune up our sites and make them far more productive for us. With this powerful free tool, a world of information about our visitors is available to us. You can find out how the visitors arrived at your site, for example; search engine? typing in your URL? Clicking a link on some other site? Google knows and... [...]