Trust Establisher is, from an end user perspetive, a trust seal similar to those provided by Verisign, TrustE, Better Business Bureau, HonestE and many others. Justin Mandel, the creator of Trust Establisher, is entering a marketplace that is already crowded and may have difficulty getting traction. As with all trust seals, it is intended to supply an third-party endorsement for your site. However, this seal has benefits beyond those provided by most others. It provides additional social proof of the trustworthiness of the merchant, described below, and this proof can be continually updated as... [...]

The author of Google Resurrection had the misfortune of having his profitable site, http://yourownwingman.com, de-indexed by Google in February, 2011. As a result, his income dropped dramatically. Google Resurrection is the story of how he was able to regain his ranking in Google’s search results. Google Resurrection is a 47 page e-book that goes into detail about what we can know of how Google operates and how we can stay within the guidelines (sometimes, unpublished, but deducible from Google’s actions) and either avoid a “slap” from Google or recover from one. The... [...]

This is a 36-page e-book by two marketers who identify themselves only as “Art and Larry.” As is usual with such products, it is printed in large print. I always print PDFs like this “2-up” (that is, two logical pages side-by-side on a single physical page in landscape layout which cuts paper and ink usage in half without loss of readability, because the print is so big.) They divide their training into five sections:* How to place your affiliate link on other people’s videos* How to Find winners on YouTube* How to cloak the ugly affiliate link* Ways to get traffic... [...]