Aaron Wall’s latest blog post is titled “How Selling Insurance Helped Me Sell SEO Services”. Wall says, “Post-Google update season is typically a boon for SEO providers (good ones and bad ones unfortunately). The industry isn’t dead or dying, it’s simply evolving. In fact, most things in the business world do not “die”, they simply evolve. I suppose dying versus evolving is a matter of personal preference. I prefer to view markets, verticals, and models as evolving because it helps me accomplish a few different things: learn why certain practices and opportunities... [...]

Aaron Wall’s latest blog post is titled “”Educating” the Market”. Wall says, “Is outing & writing polarizing drivel hate baiting or a service to the community? It is all a matter of perspective, isn’t it? Some people would like to claim that it is one thing when they do it & something else when somebody else does it. Unfortunately for those who want to have their cake & eat it too, consistency matters”. “Educating” the Market SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “If Matt Cutts Was Made of LEGO, What Would He Look Like?”. Wall says, “Maybe something like this…”. If Matt Cutts Was Made of LEGO, What Would He Look Like? SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “Ha! Bullets Can’t Hurt ME”. Wall says, “Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say “not me” but how do they operate optimally in both the short term and long term if they never operate near limits or thresholds? But now that Google has begun actively penalizing sites for unnatural link profiles & tightening these thresholds, competitors have been giving one another shoves”. Ha! Bullets Can’t... [...]

Aaron Wall’s latest blog post is titled “Google AdWords Ads Add Album Cover & Song Preview”. Wall says, “Before I get any drops of jupiter hate on the following…I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn’t work I got the following SERP. If you click the feature video link it does a YouTube video overlay. The other links lead into the relevant iTunes webpage”. Google AdWords Ads Add Album Cover & Song Preview SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “GoogleBowling, Negative SEO & Outing”. Wall says, “Excessive Complexity & Unintended Consequences Sergey Brin recently said: You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation. He was talking about Facebook, but those words are far more applicable to Google”. GoogleBowling, Negative SEO & Outing SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “Consumer Ad Awareness in Search Results”. Wall says, “For the following study, we asked “Does this search result have ads on it? ” to 1,000 searchers, per search results. Due to these surveys requiring a smaller image (to fit the ad unit size) we chose search results that generally had more ads on them (typically 3 or 4) so that the background had a significant portion of real estate devoted to ads, in spite of its small size. The one exception here was DuckDuckGo, as it only displays one ad at most even on highly commercial keywords... [...]

Aaron Wall’s latest blog post is titled “General Consumer Awareness of SEM & SEO”. Wall says, “More people have heard of paid search / AdWords than have SEO / link building. One of the big issues with this question is that since it had numerous check boxes it had a lower response rate (roughly 10% vs an average of closer to 16% to 18%) & took longer for the answers to come in. In the future I can see Google adding quality score styled factors to quizes where pricing is in part based on response rate & they charge premiums for quicker responses. Anyhow, on to the results”. General... [...]

Aaron Wall’s latest blog post is titled “Paid Placement in Search Engines”. Wall says, “In the below poll we didn’t make any distinction between AdWords & organic SEO investments. If we did I am not sure how it would have impacted the voting How do you feel about people paying for placement in search engines? Nearly 2 in 3 people dislike money manipulating search results”. Paid Placement in Search Engines SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “Google+ Integration”. Wall says, “As publishers we tend to be quite concerned with the over-promotion of Google+ – which screws up the economics of online publishing. But do users care about how Google+ was integrated directly into the search results? Generally no”. Google+ Integration SEO Book Blog  [...]