The latest ‘SEO Book’ blog post is titled “Curious case of small business and SEO”. Aaron Wall says, “We all read the advice online: don’t build crappy links. Don’t use short term benefit tactics in SEO. But do we always heed that advice? Can we always afford to? The latest reality check came in the shape of a small online business in the UK, Children’s Furniture Store (CFS). Jane Copland tweeted about an online letter in which they announce that, due to Penguin update, they are forced to close their business down”. Curious case of small business and SEO ‘SEO Book’ Blog  [...]

Aaron Wall’s latest blog post is titled “Our ‘Brand’ Stands for Anything That Will Make Money”. Aaron says, “Want a good example of Google’s brand-bias stuff being a bunch of bs? Niche expert value-add affiliate websites may now lack the brand signal to rank as the branded sites rise up above them, so what comes next?”. Our ‘Brand’ Stands for Anything That Will Make Money… SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “Update to Firefox 5”. Aaron says, “I am not sure how many people were holding off on updating to Firefox 5 because of our SEO extensions, however we made versions for Firefox 5 quite a while ago for Seo for Firefox, Rank Checker & the SEO Toolbar. When you first go to update it there might be a message that the extensions are not compliant”. Update to Firefox 5… SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “Google Says ‘Let a TRILLION Subdomains Bloom”. PeterD says, “Google has maintained that there were no exceptions to Panda & they couldn’t provide personalized advice on it, but it turns out that if you can publicly position their “algorithm” as an abuse of power by a monopoly you will soon find 1:1 support coming to you”. Google Says ‘Let a TRILLION Subdomains Bloom… SEO Book Blog  [...]

PeterD says, “If you’re the type of SEO who builds and markets a variety of sites, there’s something very satisfying about spotting an area that few people occupy, and making it your own!”. [Aaron Wall’s Blog] […]  [...]

Aaron says, “Why do we try to rank sites high in the search results?”. [Aaron Wall’s Blog] […]  [...]

Aaron says, “Matt Cutts has long stated that machine-readable disclosure of paid links is required to be within Google’s guidelines”. [Aaron Wall’s Blog] […]  [...]

PeterD says, “Do you know anyone who got their rankings back after Update Panda trashed their site?”. [Aaron Wall’s Blog] […]  [...]

Aaron says, “Essentially the idea is that something that is irreducibly complex does not evolve to its state in a gradual manner (like evolution) and so the scientific research process of how X came into being is mostly irrelevant versus something that has evolved over time (like an algorithm)”. [Aaron Wall’s Blog] […]  [...]

Aaron says, “As Google continues to push organic search results further down the page in favour of greater ad exposure and universal search, it is important to maximise the amount of space your website receives from the search giant”. [Aaron Wall’s Blog] […]  [...]