Aaron Wall’s latest blog post is titled “Passive Online Income vs Sustainable Online Income”. Wall says, “Is there such a thing as “passive” income? Generally no. A person can cash out existing brand equity and exposure, but if they cash out too aggressively and/or do not reinvest enough then they are ultimately cashing out their market position and will eventually fade. Does Google Make “Passive” Income? Online there are some network effects that are hard to beat. MySpace had them over Facebook & only lost due to years of systematic incompetence &... [...]

Aaron Wall’s latest blog post is titled “Is Paid Search Incremental Or Cannibalistic?”. Wall says, “Earlier this month Google referenced a “study” they did which showed that 89% of AdWords ad clicks were incremental (meaning that they were clicks that the website would not have received if they relied on organic search results alone). As part of that “study” they stated that “indirect navigation to the advertiser site is not considered.” Why did they chose to exclude that segment of traffic? Because they advertiser would have got almost all... [...]

Aaron Wall’s latest blog post is titled “Why You Should Use Multiple Web Analytics Tools”. Wall says, “With SEO the most important thing to track is performance. Of course the bank account (& its growth rate) is a high level tracking mechanism, but it is the result of the combination of many ideas & efforts, the combination of multiple marketing strategies & traffic streams. To dig in further on what’s working web analytics are your bread and butter. They don’t give you aggregate data or could be data, but precisely and exactly what is happening on your... [...]

Aaron Wall’s latest blog post is titled “What Is Killing AOL & Yahoo!?”. Wall says, “In spite of the transitioning of print Dollars to digital dimes for print media, TV advertising remains healthy and robust. Much like the decline of print media, the flow of brand ad Dollars online is skipping over even some of the largest players, leaving them out of the growth from the shift to online media”. What Is Killing AOL & Yahoo!? SEO Book Blog  [...]

Aaron Wall’s latest blog post is titled “Blog Design for Killer SEO – InfographicNames?”. Wall says, “Before SEOmoz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than a pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world. And done right, it’s an unbeatable marketing tool. As Blogpulse reports over 165 million identified blogs on the internet, it’s safe to say that very... [...]

Aaron Wall’s latest blog post is titled “Blekko Offers a Cool Blind Taste Test Tool”. [Aaron Wall’s Blog] […]  [...]

Aaron Wall’s latest blog post is titled “Schema, Scheme or Scam?”. [Aaron Wall’s Blog] […]  [...]

Aaron Wall’s latest blog post is titled “Category Killer Domain Names?”. [Aaron Wall’s Blog] […]  [...]

Aaron Wall’s latest blog post is titled “Category Killer Domain Names?”. [Aaron Wall’s Blog] […]  [...]

Aaron Wall’s latest blog post is titled “The (Sub)Human Network”. [Aaron Wall’s Blog] […]  [...]