Gina Broom says, “When you go shopping, whether it be online or in the “real world” (I know, that’s sooooo last century), you browse to see what’s on offer before making a decision. Did you know that 90 percent of customers say that their decisions about purchasing products are influenced by online reviews? Marketing Land wrote a blog post about it: So why not do the same with affiliate networks? This is the place to get the inside scoop on two of the top-rated networks around: Rakuten LinkShare and ClickBank”. Affiliate Network Battle: LinkShare vs. ClickBank Mark... [...]

Gina Broom says, “I’m going to tell you a quick story: Recently, I was loading up a YouTube video with a friend, and the usual pre-video advertising began it’s chirpy message. My friend immediately groaned audibly, “What is this!? Why don’t you have AdBlock!?” My aggressively opinionated friend then proceeded to push past me to the computer controls, and installed it on my browser. My friend reloaded the page, and the ad was gone. Not only the ad at the beginning of that video, but all ads anywhere I went”. Paid Advertising VS. Adblock Plus: Major Problem or... [...]

Gina Broom says, “The average search engine experience for a consumer goes something like this: Something will pop into someone’s head, and they need the Internet to get more information. They then search for what they’re thinking about at that time. Sometimes it’s something they want to buy, and they’re looking to find out how much it costs or where they can buy it from. What you want is for that result that pops up ever so conveniently to be your website. Unfortunately, this isn’t guaranteed to be the”. The Ultimate Rule of Search Engine Marketing Mark... [...]

Adam Hansen says, “As of November 5th, 2014 Facebook has officially killed the Like Gate, in one of the biggest social media marketing updates in latest memory. This change was announced back in August, so it’s not taking anyone by surprise or anything. However, it still has huge impacts on how businesses run social media marketing campaigns on Facebook. If you’re freaking out about this change because you’ve used like gates in the past or you just want to know how to approach future Facebook campaigns”. Facebook Kills “Like Gates”: What it Means for You and What to do Next Mark... [...]

Adam Hansen says, “Different people consume and prefer different kinds of content. Simply put, your content development process needs to reflect that if you want to maximize your marketing’s effectiveness. Some of these differences are obvious and extremely powerful, like the Millennial generation’s preference for video, images and limited text. Another glaring example of this is a person’s preferred way of learning. Some people learn best by taking in audio lessons, others want visual teaching to help the lessons sink in. Others learn better by writing and rehearsing. However, some researchers... [...]

Adam Hansen says, “Link-building services have always been a part of the SEO world because, let’s face it, building (the right) links isn’t always the easiest thing in the world to do. It can be repetitious, boring, thankless and sometimes futile. Yup, there’s nothing like spending more time than it takes to watch all of the Star Wars movies (except that dumpster fire of a film, Episode I — no one should have to endure that again), only to find that the links didn’t stick and all your work was for”. Link-Building Services: Are the Risks Worth the Rewards? Mark Ling’s  ’Affilorama’... [...]

Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken. So you’re probably wondering, why am I talking about chicken? Because in Internet marketing, conversions are the eating of the chicken. It’s true that there are a lot of essential tasks to complete before you try”. 5 Crucial Website Conversion Rate Optimizations Mark Ling’s  ’Affilorama’... [...]

Adam Hansen says, “Link-building software is amazingly powerful when it comes to automating and streamlining your SEO campaigns. But use it incorrectly or irresponsibly, and your site will drop from the rankings faster than the Titanic post-North Atlantic iceberg. These programs can literally build tens of thousands of links in a week. But having tools like that is like having a loaded gun. Yes, you can hunt with it, but if you’re not careful you can also shoot yourself in the face!”. Link-Building Software: With Great Power Comes Great Responsibility Mark Ling’s  ’Affilorama’... [...]

Gina Broom says, “Site owners across the globe blow their noses noisily as they discover the obituary here. And then they don their black clothes and head out. The year is 2014, and this is the funeral of Google Authorship. Many put time and effort making sure that rel=”author” was laced throughout their website. Each content page frosted with the name and picture of whoever had compiled all of those words into a coherent, informative blog post. But in the words of the (once) famous boy band Five”. Google Authorship is Dead: What’s Missing and How to Fix It Mark Ling’s  ’Affilorama’... [...]

Gina Broom says, “Where do you go to see what your friends are up to? Where do you go to find out the latest interesting news? Heck, where do you go to find out if people are officially in a relationship? I’m talking about social media. If you think it’s not important, think again. Check out the infographic by Leverage below. There’s a lot of juicy information there, so I’m going to highlight a couple of important points to consider: Twitter has 241 million active users, with 5,700 tweets posted every”. 3 Social Media Tools You Should be Using to Improve Your Social Traffic Mark Ling’s  ’Affilorama’... [...]