Neil Patel has published a new video ‘$100M Marketer Explains: How To Dominate Against AI Competition’. In this video, her covers the following: The Mainstream Shift of AI AI’s Impact on Marketing and Content Risks of Overusing AI Strategy Examples: Free Products NP Digital Growth Strategy Buying and Scaling Tools Developing and Adding Features Differentiating Your Brand with Free Value Using AI as Assistance, Not Sole Strategy . Neil Patel’s Blog  [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai’. The HubSpot team says, “Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing potential of OpenAI’s new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’. The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form... [...]

NotebookLM is an AI-powered tool by Google that helps users explore ideas, generate summaries, and answer questions using their notes. It enhances productivity by turning personal documents into interactive and insightful resources. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024’. The video covers the following: Engineer uses AI to create media quickly. AI empowers... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need’. The video covers the following: Differentiating in AI relies on skillful prompting. OpenAI’s new model: simple, direct prompting needed. AI excels with guidance from domain experts. Use AI for scalable expertise reverse engineering. Optimize email writing styles for booking meetings. Integrate agents into teams... [...]

Using GPTs for marketing can significantly enhance customer engagement by generating personalized content, such as product descriptions and social media posts. These models also help streamline campaign strategies by analyzing market trends and automating content creation, making marketing efforts more efficient and scalable. Cyberclick has published a new video ‘Your Guide to the Most Powerful GPTs for Marketing’. The Cyberclick team says, “Get to know the top custom GPTs for marketers in this detailed guide. Whether you’re looking to enhance your SEO or generate creative hooks,... [...]

This is a reminder for the Adweek webinar to be held on September 19, 2024. AI revolutionizes immersive storytelling and virtual production by generating realistic environments and characters, allowing creators to craft more engaging and dynamic narratives. It also streamlines the production process, reducing costs and enabling real-time adjustments for more innovative and interactive experiences. Adweek is hosting a webinar ‘How AI Is Transforming Creative Production and Immersive Storytelling’ on Thursday, September 19, 2024, at 1.00 pm ET. The Adweek team says, “Discover practical... [...]

Content Marketing Institute has published a new video ‘Human Marketers Gather To Determine AI’s Role’. The CMI team says, “At the Marketing AI Institute’s recent MAICON conference, dueling ideas emerged about the role artificial intelligence should play in marketing. Robert Rose agrees with fellow presenters who say AI will fundamentally transform the industry. Yet, Robert remains convinced that marketers should focus on the real problems this technology can help solve rather than on how to rise to the occasion it presents.” Content Marketing Institute  [...]

Marketers know that AI has the power to transform their strategies by boosting engagement, efficiency, and creative effectiveness on social and beyond. But implementing these tools in their workflows can be another matter entirely. Adweek is hosting a webinar ‘The Social Marketer’s AI Implementation Playbook’ on Wednesday, September 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan... [...]