Alex Mandossian’s latest blog post is titled “Spy Your Way to Better Marketing Copy”. Mandossian says, “It’s often said that “imitation is the sincerest form of flattery.” Savvy copywriters know that it’s also the way to bigger and better marketing results. Specifically, I’m talking about spying on your competitors and using what they write to strengthen your own copy”. Spy Your Way to Better Marketing Copy Alex Mandossian’s Blog [...]
Alex Mandossian’s latest blog post is titled “3 Steps to Amplify Desire with Bonus Gifts”. Mandossian says, “AIDA — Attention, Interest, Desire, Action — is a classic formula for copywriting success. For most copywriters, the first two steps of grabbing attention and generating interest are relatively easy when compared to motivating prospects to take action. Bonus gifts are a tried-and-true way to amplify prospects’ desire to the point that action is irresistible”. 3 Steps to Amplify Desire with Bonus Gifts Alex Mandossian’s Blog [...]
Alex Mandossian’s latest blog post is titled “Use a Consumption Matrix for More Effective Copy”. Mandossian says, “Seasoned copywriters know that if prospects can envision or experience themselves using the product or service being promoted, it becomes much more emotionally compelling for them to buy. An easy way to get into your prospect’s world is to use a consumption matrix. A consumption matrix is a grid that answers when your product or service is being consumed, how it is being consumed, and why it is being consumed”. Use a Consumption Matrix for More Effective Copy Alex Mandossian’s... [...]
Alex Mandossian’s latest blog post is titled “Use a Consumption Matrix for More Effective Copy”. Mandossian says, “Seasoned copywriters know that if prospects can envision or experience themselves using the product or service being promoted, it becomes much more emotionally compelling for them to buy. An easy way to get into your prospect’s world is to use a consumption matrix. A consumption matrix is a grid that answers when your product or service is being consumed, how it is being consumed, and why it is being consumed”. Use a Consumption Matrix for More Effective Copy Alex Mandossian’s... [...]
John Chow’s latest blog post is titled “5 Awesome Twitter Marketing Strategies That Works!”. Chow says, “Do you know how to market on twitter? Marketing with twitter has its upsides and downsides. For bloggers and social media marketers who want to achieve success with tweets and social networking, there are factors you should consider. These factors”. 5 Awesome Twitter Marketing Strategies That Works! John Chow’s Blog [...]
Alex Mandossian’s latest blog post is titled “Choosing the Right Type of Benefits”. Mandossian says, “Explaining the benefits of your product or service is a copywriting fundamental. But one of the biggest copywriting mistakes people make is not categorizing their benefits. There are two categories of benefits: “moving away” and “moving toward.” They appeal to two different types of prospects. Some people are more attracted to benefits that promise to move them toward pleasure, like dangling a carrot in front a donkey. Others are motivated by “sticks” — that is, they want... [...]
John Chow’s latest blog post is titled “50 More Networking Passes To #ASE12 Up For Grabs”. Chow says, “Do you really want to go to Affiliate Summit East in New York but missed out on winning one of the ten Networking Plus Passes I had up for grabs? Well, all hope is not lost because Affiliate Summit is”. 50 More Networking Passes To #ASE12 Up For Grabs John Chow’s Blog [...]
Alex Mandossian’s latest blog post is titled “The 4-Part Persuasion Formula for Better Copywriting”. Mandossian says, “If you want to be more persuasive with your copywriting, there is a 4-part persuasion formula I want to share with you. I learned this formula from one of the world’s greatest copywriters, Gary Bencivenga, who is a mentor, client and dear friend. Part One: Urgent Problem If there is no problem, there is nothing to talk about because you can’t offer a solution. Make sure it’s an urgent problem, because urgency makes people more motivated to find a solution”. The... [...]
Alex Mandossian’s latest blog post is titled “5 Keys for Profitable Online Copywriting”. Mandossian says, “Although the principles of good copywriting remain the same no matter what you’re writing, there are 5 elements that make online copy different – and more powerful – than offline copy. Leverage these elements to write more profitable online copy. Copywriting Element #1: Color Color is effective because it has eye gravity. That is, it attracts eyeballs. Even better, color is free online. Whether you want to change the background on your website or the color of your... [...]
Alex Mandossian’s latest blog post is titled “Build Consistency with Your Copywriting Style”. Mandossian says, “Consistency is one of the most important principles for effective copywriting. One of the fastest and easiest ways to develop consistency is to ensure you’re using the same copywriting style throughout your marketing piece. There are two style of copy: the John E. Kennedy formula and what I’ve coined the Dale Carnegie formula”. Build Consistency with Your Copywriting Style Alex Mandossian’s Blog [...]