Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your own email strategy. It takes time and testing to know what will resonate with your audience, but if you take a cue from these email experts, you’re as good as gold. What separates a really good email from the rest? It depends – the answer really... [...]

Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video… including video on a landing page can increase conversion by 80 percent… 75 percent of online video viewers have interacted with an online video ad this month… is your jaw dropping yet?). But I understand why you might not be ready to dive... [...]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business. So don’t feel rushed. To help you reach your final decision, here are some things you should consider: Establish goals for your email marketing strategy What are you looking to accomplish with email marketing? The answer to this question is... [...]

Tom Tate says, “The movement is REAL. On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from email marketing, so we proudly sponsored and attended the event for our second year. I was tasked with writing a recap for our awesome blog readers, and when I sat down to pen (err… type) a draft, I couldn’t articulate the experience in words, other than, “The movement is... [...]

Marina Hoffmeier says, “It’s a dog-eat-dog world out there. Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing. We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and Everlane send better emails too.) Of everything we discussed, one thing is for sure: Content sells. In order to make significant sales, you have to make significant changes to your content strategy. Don’t be the underdog. Follow these tips from the pros... [...]

Brandon Olson says, “So. Many. Choices. Standing in front of the BEHR Paint display at Home Depot recently just about killed me. I was trying to decide on a new paint color for my home office. Do you know how many shades of blue there are? It’s insane. And for a while it put me in SERIOUS lock down. I couldn’t make a decision to save my life. Eventually I got past it and my new home office remodel looks amazing, but being frozen like that is no fun. And it happens all the time. Not only with paint colors, but in business too, especially when it comes to writing email. Those blank “sheets”... [...]

Liz Willits says, “When it comes to growing your email list and converting your email prospects into customers, your website is a powerful asset. In fact, websites play a huge role in almost every aspect of digital marketing (SEO, social media, public relations, blogging, advertising…the list goes on). Considering this, here’s a surprising stat: approximately 60 percent of businesses with one to five employees don’t have a website. 😳 However, this isn’t so surprising when you consider the resources many people consider are required to build a website: time, money and engineering... [...]

Liz Willits says, “As a professional consultant or expert, you work hard to educate others and help them develop their own skills. But you love every moment of it, because you get to share your passion and expertise with others who strive to learn more. And when you can do so by creating an online course, it removes all geographical and time barriers so you can teach the masses. Plus, the sky’s the limit for the content you create and how you turn it into a course. Between videos, emails, ebooks and more, there are so many ways to optimize your course to better help your students. But if... [...]

Marina Hoffmeier says, “Let’s face it. Email isn’t going anywhere. Just check out this little fun fact: 91 percent of consumers check email on their smartphones daily. And this one: 58 percent of adults check their email first thing in the morning. Let’s assume those numbers don’t do it for you. I have a better one: 89 percent of marketers say that email is their main source for lead generation. In a digitally dominated industry, the stats tell a pretty clear message: email is essential for any small business owner. Not yet convinced it’s right for you? Let’s take a closer look... [...]

Olivia Dello Buono says, “Let’s rethink marketing for a second. What if we did away with the notion of bigger, louder and shinier, and started focusing on the things that, y’know, really work? That’s the concept behind Nick Westergaard’s new book, Get Scrappy, in which he addresses a business problem that, in most cases, is self-inflicted. Great marketing isn’t about having a big ad budget or keeping up with the social network of the week; it’s about working smart with what you have. “More isn’t always better. Sometimes it’s just more.” – Nick Westergaard We’ve praised... [...]