Monica Montesa says, “Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills. Emily uses AWeber as her email marketing platform of choice, as email marketing is a top priority for Jones Design Company. “Because we are primarily a blog, it is important to develop a relationship with our readers,” Emily said. “Using... [...]

Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page website Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely to perform to your expectations. Email is a unique medium, with unique goals and unique considerations. While a print advertisement will catch attention with a bold-faced headline and intriguing photo, no one will see the beautiful photo in an... [...]

Olivia Dello Buono says, “We all hate spammy pop-ups when we’re just trying to read a blog post. They indiscriminately pop up everywhere, basically telling us in a loud voice to give them our email addresses so that they can add us to their email list. It’s easy to say no, close the box and go on with your day. That’s an experience we’ve all had that we totally understand. But let’s think about it from the flip perspective. How do you make it a total no brainer for someone to give you their email address? If I offered you $100 cash in exchange for your email address, would you give... [...]

Monica Montesa says, “If your brand has a presence on social media, you’ve probably had the pleasure of dealing with some negative comments from a disgruntled customer or two. While this might trigger the kind of anger that causes Bruce Banner to turn into the Hulk, it’s important to handle the situation appropriately and professionally. For tips on how to handle negative feedback on social media, check out our latest episode of quick tips”. How to Handle Negative Feedback on Social Media Aweber Blog  [...]

Kristen Dunleavy says, “Devoting more time to family while doing what you love: isn’t that the American dream? It was for Courtney Slazinik, the entrepreneur behind Click It Up a Notch. It all started when Courtney bought her first DSLR (aka a very fancy camera) in 2010. But something was… off. “My pictures didn’t look like my friend’s pictures, and we had almost the same camera,” Courtney said. “I had her come to my house and teach me everything. I was a terrible student; it wasn’t easy.” Once Courtney got the hang of photography, she saw an opportunity to help others who... [...]

Scott Richardson says, “1100 attendees. 101 degree summer heat. One comedian. And of course, Serial. Podcast Movement hosted an amazing conference last weekend in Fort Worth, TX focused on connecting and inspiring podcasters (and aspiring podcasters). The all-star lineup was stacked with the biggest names in the podcasting community including Sarah Koenig of Serial, Pat Flynn of Smart Passive Income, and John Lee Dumas ofEntrepreneur on Fire. While the takeaways from the speakers on stage were incredibly inspiring, we also learned a lot from the community of attendees. Check out the awesome... [...]

Monica Montesa says, “The road to success might not be paved with gold, but it’s certainly covered with online apps and tools. And since managing your business online can be cumbersome, we understand that you might need a little guidance to figure it all out. That’s why we’ve teamed up with nine businesses that will help you do things like build a website, manage your social media, track analytics, simplify your accounting, and more. When you have the confidence that your website looks great, your branding is on-point, and your finances are well-managed, it becomes a lot easier to... [...]

Olivia Dello Buono says, “Social was the theme of the month, as some of the most popular platforms revealed big changes and features to their algorithms. And with summer festivals, vacations and celebrations underway, people are feverishly sharing their stories, videos and pictures – something that fearless brands are capitalizing on. If your business has been flirting with the idea of going social, now’s the time to jump onboard the bandwagon. Here are the trending links to keep you in the loop. On Our Radar: Big news for Facebook-loving brands: the social networking giant has made... [...]

Kristen Dunleavy says, “Emma Johnson’s blog, Wealthy Single Mommy, is more than practical dating and finance advice for single moms. It’s a support community for women everywhere. “Nobody was speaking to me or my peers,” Emma said. “We have our own stories, challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.” Today, Emma has a loyal fanbase (an email list of 6,000 and 50K monthly website visitors) and makes regular appearances on CNN, NBC’s Today Show, and NPR, just to name... [...]

Olivia Dello Buono says, “If you haven’t heard, AWeber is back for round two of ASCEND Digital Marketing Summit. We couldn’t wait to introduce you to our incredible lineup of industry experts and thought leaders – so we won’t. We’re hosting three special #AWeberHour Twitter chats, so you can get to know our roster before all of the magic happens this October. Our second chat will take place Wednesday, August 5th from 2-3 p.m. EDT. You’ll hear from two content experts who will share the ways that you can create content that converts your readers into loyal customers. And if this... [...]