Kristen Dunleavy says, “Got a big idea? The Draw Shop can help. The team of 20, led by co-founders Erik Kerr and Summer Felix, create attention-grabbing whiteboard videos designed to boost sales and marketing success for companies large and small. The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video. But when your customer base varies as much as The Draw Shop’s, how do you maintain a steady flow of highly-qualified leads? According to The Draw Shop co-founder Erik Kerr, email... [...]

Olivia Dello Buono says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ⅓ of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru rates increase 2-3 times when video is included in an email (Thanks, Digital Sherpa!) So when we caught wind that our friends at Wistia were hosting their 2nd annual video marketing conference (the aptly named WistiaFest), we sent a... [...]

Kristen Dunleavy says, “Jill Winger lives in the middle of nowhere – and she loves it. The self-proclaimedhomesteader and her family reside on a working farm in the southeast corner of Wyoming, 30+ miles away from the nearest grocery store. And yet Jill connects with 50,000 people every day all over the world, thanks to email marketing. From Farm to Laptop Jill wasn’t always a homesteader. In fact, it wasn’t until she and her husband purchased a 67-acre farm in 2008 that she developed an interest in gardening… then building a compost pile… then keeping dairy animals. She wanted... [...]

Kristen Dunleavy says, “Have a healthy fanbase on Facebook? High-five! But how many of those followers are real, paying customers? If you want to start converting customers, you’ve got to get them engaged. And one of the most effective ways to do that is with email marketing. Facebook can help turn casual followers into loyal subscribers, and eventually paying customers. Use these tips to boost your email list while taking your relationship with your followers to the next level. Host a Contest Want to grow your email list crazy fast? Hosting a contest or giveaway is one of the most effective... [...]

Isaiah Jackson says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ⅓ of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru rates increase 2-3 times when video is included in an email (Thanks, Digital Sherpa!) So when we caught wind that our friends at Wistia were hosting their 2nd annual video marketing conference (the aptly named WistiaFest), we sent a few... [...]

Olivia Dello Buono says, “As a writer, I can’t believe I’m saying this: Visuals are the foundation of your business. Consistent, empowering branding helps to draw in prospects and keep customers coming back for more. It’s your first opportunity to make an impression. It’s your brand identity. When Bad Design Happens to Good People But how often do we stumble upon a website or blog that suffers from a poor visual aesthetic? …What if it’s our own blog? An unattractive design can be overwhelming, pulling attention from the content and, ultimately, your value proposition. You could... [...]

Monica Montesa says, “Card tricks. Stage slides. Some of the most brilliant minds in Content Marketing. Henry Rollins. Copyblogger hosted an awesome conference in Denver, Colorado last week, and I’m stillprocessing the exciting two-day experience (and also slowly recovering from the shaky flight home). It would be an understatement to say that everyone at Authority Rainmaker left with an overwhelming amount of takeaways, and I won’t try to attempt to cover it all. But I will talk a little about one of the overarching themes: Creating content with integrity”. Creating Content with... [...]

Olivia Dello Buono says, “Been neglecting your RSS feed? We’ve got you covered. Here’s our roundup of all the latest industry news, announcements (and the occasional non-sequitur find) to keep you in the know. Most of Google’s Traffic Now Comes From Mobile People are relying on their smartphones more than ever to deliver timely information and search queries. Google announced the shift to mobile search at a digital conference earlier this month. So what does this milestone mean for digital marketers? Well, for starters, expect to see a shift in the quality of mobile ads. The company... [...]

Kristen Dunleavy says, “Just when you thought you had a handle on mobile email marketing, the Apple Watch shows up and changes everything. We know what you’re thinking: How the heck do I make my emails stand out on a screen the size of a small potato chip? Don’t panic. Follow these tips to optimize your emails for the Apple Watch. Embrace Plain Text Since Apple Watch will only display plain text, pay extra attention to the plain text versions of your emails. That means that images won’t appear and because there is no browser, your links won’t work either. The big exceptions are addresses... [...]

Kristen Dunleavy says, “When Kathryn Aragon began her role as content manager at analytics company Crazy Eggtwo years ago, she faced a big problem: Crazy Egg’s email subscribers weren’t happy about getting emails every day. Their irritation turned into a negative brand perception that needed to change – and fast. Crazy Egg’s blog, The Daily Egg, was producing a slew of great content, so in the beginning daily emails made sense. Kathryn’s job was to use email marketing to deliver that content, increase brand loyalty, and drive more traffic to Crazy Egg’s website while boosting... [...]