Brandon Olson says, “Ask any blogger how they got started blogging and they’ll likely tell you it started out of a passion for a particular topic, whether that’s teaching people how to sing or sharing helpful photography tips or educating others on the importance of essential oils. (We’re passionate about email marketing, which is why we blog about it.) The unique thing about bloggers is that most aren’t looking to earn an income when they’re first getting started. It’s simply a natural expression of their passion and desire to share their knowledge or solve others’ problems. But... [...]

Monica Montesa says, “If your job requires you to write email content, there’s nothing worse than coming down with a case of writer’s block. However, there may also be some of you who find that instead of a temporary block, it’s more like a chronic, long-term obstacle between you and The Greatest Email Ever. To help you overcome the hurdle of creating content, we recently launched a seven-day educational email course called What to Write in Your Emails. Throughout the course, you’ll receive one email a day that will help inspire new content ideas, improve your writing skills and... [...]

Olivia Dello Buono says, “It’s easy to feel overwhelmed when you’re getting started with email marketing. Who hasn’t felt that rush of panic that happens right before you hit ‘send’ on your next email? (Even the most seasoned marketers can relate.) We’ve all been there – and we’ve learned a few tricks to help ease your email anxiety and avoid those rookie mistakes. Take the quiz to see how your email expertise stacks up”. Are You Guilty of These Email Mistakes? Aweber Blog  [...]

Monica Montesa says, “When it comes to incentives for email sign up forms, ebooks are the go-to bait. They provide a great way to educate customers, and people love valuable freebies. But if you’re not an experienced writer or don’t have an archive of blog posts to repurpose, the thought of writing 15 pages single-spaced as a means to grow your email list might leave you feeling a little queasy. Fortunately, there are other content incentives you can give away to your email subscribers that won’t give you palpitations. Just take a look at Henneke Duistermaat, a professional writer... [...]

Olivia Dello Buono says, “From deliverability to open rates, email analytics give you real-time insight into the success of your campaigns. So why is it that they often get a bad rep? While these reports may seem overwhelming, they can help you make major improvements to your email strategy. In yesterday’s #emailchat, we asked marketers to share their tips for understanding these metrics: 1. The “most important” email stats are the ones determined by you. Opens & clicks are at the top of my list. They’ll tell you how effective your subj line & CTA are! @KristenWritesIt Subscriber... [...]

Kristen Dunleavy says, “Have you ever shared an interesting link on social media? Congratulations! You, my friend, are a content curator. Content curation happens when you sift through the vast world of content, find information you deem useful, and share it with your audience. The actual content you share is created by someone else. You’re just organizing it and presenting it in a neat little package. Curated content is everywhere – from your favorite playlist to your news feed to your jelly of the month club. Marketers love curated content because it gives them a quick and easy way... [...]

Monica Montesa says, “The New Year is upon us, which means one thing… it’s time to set your (hopefully realistic) email marketing resolutions! To help you choose goals that’ll give a nice boost to your email marketing, we shared four ideas in the latest episode of Quick Tips”. Quick Tips Video: Email Marketing Resolutions Aweber Blog  [...]

Olivia Dello Buono says, “From confirmation emails to connecting with customers, we’ve covered a lot of hot topics on the blog in 2015. So in light of the new year, we’re counting down the best of the best (as determined by your clicks, tweets and shares): 10. Quick Ideas for Emails You Can Send Today Bookmark this handy email cheat sheet, filled with quick ideas for emails you can send today. 9. How to Write an Autoresponder Email Series Autoresponder emails have a ton of time-saving and business-growing benefits… and yet 75 percent of businesses aren’t using them. Add a follow up... [...]

Tom Tate says, “We are quickly approaching the new year, and with each new year comes new beginnings. If you’re planning to start a new business venture in 2016, then you’ll definitely want to listen to this packed-to-the-brim episode of Ask Me About Email Marketing. This week’s question comes from life coach, Dr. Wasi Saleem, who recently launched his brand and is looking to attract more email subscribers. To answer his question, we’ve recruited Brandon Olson, Content Marketing Manager at AWeber. In this episode, you’ll learn: How to optimize your website by determining your... [...]

Liz Willits says, “By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. Wow. That’s a huge audience! As more people embrace email, you need to change the way you engage with your subscribers to keep up with their changing needs. To stay relevant, your email marketing best practices need to adapt to your audience. To help you into the New Year, we have four email marketing best practices for 2016 to make your emails the coolest and most relevant in the inbox. Keep reading to learn how you can win with email marketing in 2016. 1. Contextual Emails In 2016,... [...]