Monica Montessa says, “Your website isn’t the only place you connect with new people. You interact with others at conferences, your cash register, or even the grocery store (you know the longer those lines get, the sooner friendships and networking opportunities are forged). With all of these face-to-face interactions you have with prospective customers, leveraging them to grow your email list simply makes sense. That’s why for our latest episode of Quick Tips, Olivia and I address three ways you can encourage people to sign up to your email list offline”. 3 Ways to Build Your... [...]

Kristen Dunleavy says, “Has a business ever made you feel really special? One time, my favorite weather app/cattweeted at me and it made my day. Social media is a great place to start those relationships with your customers, but email marketing can take them to a whole new level. Linked email campaigns can make each person in your audience feel like a million bucks and keep that spark alive for an extended period of time. What’s a linked email campaign? When you link email campaigns, you automatically send your subscribers who have completed one automated email series to another series.... [...]

Jason Moore says, “There’s a lot to be said on the subject of landing pages. And if you were at this year’sASCEND Digital Marketing Summit, you heard Unbounce co-founder Oli Gardner’s epic talk on landing page optimization. (Missed out? Order the video package.) Part of Oli’s talk focused on how to optimize your page to urge visitors to sign up for your email list – a crucial step towards email marketing success. Where Do I Start? One of the first things Oli recommended is to admit that you have a problem. Take a look at your landing page. Figure out what the point of that page... [...]

Monica Montesa says, “There’s no denying it: content marketing is having a huge moment right now. Business owners and bloggers across all industries are creating as much content as they can in order to educate their audience to build trust and brand loyalty. But we’re moving beyond the strategy of simply creating content that’s relevant to a mass audience. Now, the focus is shifting towards creating and distributing content that’s relevant to each individual who interacts with your brand. One way you can begin distributing personalized content for your customers or readers? Contextual... [...]

Kristen Dunleavy says, “I believe that one of the greatest little pleasures in life is coming home and finding a package addressed to me on my doorstep. It never fails – even if I ordered something as pedestrian as socks, I still get excited. When your subscribers see your emails in their inbox, you want them to be as excited as I am when I get my socks in the mail. One way to do that is with an email course. With an email course, your subscribers look forward to seeing your messages. Whether you’re teaching a new skill or explaining how to use your services, you’re delivering helpful... [...]

Tom Tate says, “It’s that time of year again. And for lots of small businesses, that means making sure your emails stand out in a crowded inbox. Whether you’re running a special promotion, or just want to send a little holiday cheer, don’t miss this lucrative opportunity to connect with your subscribers. Here’s our checklist to make sure your next email campaign is holiday ready: 1. Check Your List… And Check It Twice Let’s face it: It’s probably been awhile since the last time you’ve done some list cleanup. Before you start sending, take the time to remove subscribers who... [...]

Tom Tate says, “You can deliver a wealth of value to your new subscribers in your welcome email without reinventing the wheel. How? With Google Analytics! If you’re not using Google Analytics to track the traffic on your blog or website, stop reading this post now and get to trackin’. (Then come back to this post when you have some data, of course.) Google Analytics tracks so much information that will help you be more successful. I recommend reading this guide from Moz if you are just getting started. In this post, you’ll learn how to use Google Analytics to curate your best content,... [...]

Monica Montesa says, “If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. Here’s why email deliverability should definitely be on your radar: Reason #1: You want people to read your emails. I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into... [...]

Monica Montesa says, “hen you meet someone for the first time IRL, there are certain norms that accompany the “getting to know you” phase. While it might not be as grand as a Broadway musical number, it typically includes an introduction and a conversation where you share information about yourself. And meeting new subscribers who join your email list should be no different; sending a welcome email to those who sign up to your email list gives you a chance to introduce yourself and build trust with your subscribers. Last Friday, Olivia and I hosted a Google Hangout version of Quick... [...]

Kristen Dunleavy says, “John Corcoran knows all the right people. He has to – having friends in high places is literally his job. He uses his website, Smart Business Revolution, to teach entrepreneurs how to build solid business relationships and grow their networks. But growing an audience can be tough when you’re first starting out, even for a well-connected guy like John. “I started blogging because I wanted to write a book and every publisher will say, if you don’t have a platform, you’ve got to start a platform,” John said. “I quickly realized that it’s not as easy as... [...]