Monica Montesa says, “Every now and then, we like to try something new for our readers and viewers. That’s why we’re testing a slightly different format of Quick Tips with… Quick Tips LIVE! Since we didn’t get to everyone’s questions (it is Quick Tips, after all), we wanted to make sure we addressed all of your open rate concerns. Here was a question (and our response) from our viewer Amy: Any tips for copy on landing or thank you pages for making sure people check their promotions/spam folders without saying that? I recommend being completely transparent in communicating this... [...]

Brandon Olson says, “Building a specialized landing page for your email campaign is an excellent way to improve the outcomes from email engagement. Whether you’re looking to drive sign ups, downloads or just form completions, a properly tuned email landing page can provide real value by bringing your visitors to a page targeted directly to their needs. According to report by MarketingSherpa, over 45% of marketers build a new landing page for every new campaign. Here are some tips to keep in mind to design the best landing page for your email marketing programs. Remove distractions and... [...]

Kristen Dunleavy says, “Wouldn’t it be cool if you had a small army of clones to help with the day-to-day tasks of running your business? Ok, maybe that’s a little weird. But who would argue with the extra help? Autoresponder emails won’t sign off on invoices for you, but they can help build connections with your followers. Get 100% Higher Engagement Yep, that’s right. Autoresponders get 100% higher engagement than email newsletters. How do they work? An autoresponder series (sometimes called a follow up series) consists of automated emails that you create ahead of time that automatically... [...]

Kristen Dunleavy says, “Last week, we announced that Atom mobile app users can now customize their mobile sign up form with their logo, background color, text and more. The possibilities are nearly endless, and customizing your sign up form is just plain fun. But did you know that a great-looking sign up form can do big things for growing your business too? Why bother customizing your sign up form? People love visuals – 90 percent of the information transmitted to our brains is visual. A great-looking, branded sign up form will do a better job communicating the value of your business and... [...]

Monica Montesa says, “If you aren’t already offering an incentive to encourage people to sign up to your email list, it’s time to consider it. Incentives like ebooks and discount codes are also great for giving people a taste of what your brand has to offer. In fact, 51 percent of millennials in the U.S. are willing to share their information with companies in exchange for an incentive – and that’s just one potential audience you can reach. So what can you offer to your prospective email subscribers?”. Quick Tips Video: How to Use Incentives to Grow Your Email List Aweber Blog  [...]

Monica Montesa says, “Grow your business. It’s what every business owner and employee wants. But how does email marketing fit into the picture? Well, I’m glad you asked. Email marketing provides an easy way to stay in touch with your audience and engage new prospects – whether you want more customers to purchase your products/services or more readers on your blog. And when you have an opportunity to get your message before the eyes of your subscribers every day, every week, or once a month, you can make a personal connection with each individual. In addition to the warm fuzzy feelings,... [...]

Monica Montesa says, “Email marketing and blogging go together like s’mores and campfires, or like Vince Vaughn and mildly underwhelming comedies. It’s undeniable that there’s a special connection. If you’re a member of the blogosphere and don’t have an email list, you could be missing out on a huge opportunity to grow your audience and develop a deeper connection with your readers. Why email marketing, you ask? Well, email marketing is a great way to get your blog readers to return to your website and establish loyalty – especially in a world when so many read a single post and... [...]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where to start? In the latest episode of Quick Tips, we took a look at a few simple ways in which you can create a sign up form that gets subscribers”. Quick Tips Video: 3 Tips for Building a Sign Up Form that Gets Subscribers Aweber Blog  [...]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where to start? In the latest episode of Quick Tips, we took a look at a few simple ways in which you can create a sign up form that gets subscribers”. 3 Tips for Building a Sign Up Form that Gets Subscribers Aweber Blog  [...]

Olivia Dello Buono says, “With nearly two months ‘til ASCEND Digital Marketing Summit takes place October 18-20 in Philadelphia, we want to introduce you to our lineup firsthand. We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going big. Join us Wednesday, September 2 from 2-3pm EDT as we explore the do’s and don’ts of social media marketing. If you’re using social in your business strategy, you won’t want to miss this”. [Twitter Chat] The Do’s and Don’ts of Social... [...]