The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to improve the credibility of your website”. Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site? A) Proven elements that influence the credibility of your website There are several elements that search engines have been using for a long time to determine the credibility of a website: Backlinks: the... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Why a Google penalty removal won’t improve your rankings”. Why a Google penalty removal won’t improve your rankings Many people who are new to SEO think that using Google’s disavow link tool will help them to get the high rankings back that they had before Google’s penalty hit their sites. That is not the case. If you want to get your rankings back, there are other things that you have to do. Why were so many websites penalized? Google’s Penguin update... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Inside Google: a former Google web-spam team member gives tips”. Inside Google: a former Google web-spam team member gives tips In an interview, former Google web-spam member Andre Weyher gave more information about the way Google detects web spam. The most important facts and statements can be found in this article. 1. How does Google detect web spam? Google uses on-page signals such as keyword stuffing or hidden content. They also judge the quality of the web page content. Any type... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Five things that you should know about your SEO activities”. Five things that you should know about your SEO activities Many webmasters think that SEO has become more difficult after Google’s recent updates. That’s not case if you invest your time in the right things. If you want to be successful with your website, there are five things that you should know. 1. Techniques are continually evolving Google and other search engines are continually improving their algorithms.... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google statement: changes in Google’s ranking algorithm”. Some days ago, Google published a list of the ranking algorithm updates that were done during the last two months. How do these changes influence the position of your website in Google’s search results and what do you have to do to make sure that your website gets high rankings? Here’s a summary of the most important changes that can have an influence on your website rankings: Web page quality and evaluation #82862.... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google statement: Your rankings, Google +1 clicks and authorship”. Since Google’s release of Google’s +1 button, webmasters have wondered about the effect of this on their web page rankings. In an interview, Google’s Matt Cutts commented on this and on the effect of authorship on your rankings. At this time, +1 clicks are not that important In the interview, Matt Cutts said the following about the importance of +1 clicks: “In the short term, we’re still... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google statement: manual penalties and your rankings”. In an online discussion, Google’s John Mueller explained why a website won’t regain its old rankings after a penalty. Even if the penalty is lifted, the website still might have bad rankings. What can you do to make sure that your website is not affected by this? 1. Google will lift a penalty if you take action If your website has been penalized, Google will remove the penalty if you remove the elements that... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Five reasons why your business must use SEO”. Five reasons why your business must use SEO SEO (search engine optimization) is an investment that no business can ignore. If you use search engine optimization correctly, you can make sure that your business gets high rankings on search engines, attracts the right customers and makes more money. Reason 1: SEO offers access to billions of dollars Your customers use the Internet to research purchases. Online shoppers are spending billions... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Fear, uncertainty and doubt: some webmasters change good links”. Fear, uncertainty and doubt: some webmasters change good links Many webmasters are rattled by Google’s recent updates. Although links are still very important, some people even want to change perfectly fine high quality links. Is this really necessary? How can you save time when improving your backlink profile? backlink solution Do not delete good backlinks In an online forum, a webmaster asked the following question: “Got... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Reality check: are links not as important as you think?”. Everyone’s crazy about links. Some people want to get as many backlinks as possible, others fear that their website will be penalized if it has the wrong backlinks. Are backlinks really that important? A search engine has the answer. More than backlinks Broaden your thinking Last month, Bing published an article in their official blog in which they explained the importance of backlinks: “For a long time, the prevailing... [...]