The latest article on ‘Business 2 Community’ is titled “10 Things You Don’t Know About Social Media Marketing”. Angela Hausman says, “Everyone seems to think social media marketing is easy — just throw up some posts on Facebook, Twitter, etc, put your Facebook button on everything, and wait for the money to come rolling in. The other misperception is that social media marketing is cheap. Well, compared to spending $2 million on a Super Bowl ad, social media marketing IS cheap, but that doesn’t mean it won’t cost some serious money. Unfortunately, the perception... [...]

The latest article on ‘Business 2 Community’ is titled “Six Reasons Why Brands Fail at Social Media”. Joakim Nilsson says, “Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. This might sound like common sense (well it is) but why is Pinterest full of meaningless boards run by brands and their agencies if this is so simple?”. Six... [...]

The latest article on ‘Business 2 Community’ is titled “The Beginner’s Guide to Social Media Metrics: Reach and Exposure”. Kate Dunham says, “As a social media professional, you know how important having a social media presence is to a business. And you also know just how overwhelming it can be. You’re trying your best to produce and share great content, you’re interacting with customers and prospects, and you’re trying to make sense of it all. The biggest question you’re most likely trying to answer is if your efforts are paying off. If you’re just keeping track... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing: 5 Things Great Brands Always Do Right”. Lindsey Weintraub says, “Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media marketing presents a fools gold type of opportunity for brands who see it as a cheap and easy way to get increased awareness or more customers. But social media marketing isn’t immune to the rules of business. That’s why it’s so important to get it right. Social Media Marketing... [...]

The latest article on ‘Business 2 Community’ is titled “35 SEO Copywriting Tips for Rocking Content”. Nelson Dias says, “SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects... [...]

The latest article on ‘Business 2 Community’ is titled “Four Reasons To Integrate Marketing And Advertising”. Michael Lummus says, “Traditionally, marketing and advertising have staked claims to different turf. Advertising agents have focused on paid content placement, such as radio commercials, banner ads or pre-roll video spots; while direct-to-consumer marketers have directed their attention to owned channels, such as email, website content or direct mail, as well as the broader function of managing overall promotional strategies. But as businesses become increasingly... [...]

The latest article on ‘Business 2 Community’ is titled “The Science of Marketing: Why Measured Marketing is No Longer Enough”. Sam Elliott says, ““The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective and we act on basic law.“ –Claude Hopkins, The Science of Advertising Advertising has been practiced as a... [...]

The latest article on ‘Business 2 Community’ is titled “83 Exceptional Social Media and Marketing Statistics for 2014”. Tom Pick says, ““Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do 40% of B2B buyers say about LinkedIn, that only 19%... [...]

The latest article on ‘Business 2 Community’ is titled “5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing”. Matthew Kobach says, “Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool.  1. It properly reflects your business/brand Your company’s social media is a reflection of the company itself. Thus, you want to make certain that your social media accurately portrays your company and the brand. All too many businesses fail to develop a social media... [...]

The latest article on ‘Business 2 Community’ is titled “Empower Social Media Marketing with Analytics”. Ishita Ganguly says, “Social media is not just another marketing tool. It’s a science. Though it starts with ideation and creativity, but it always revolves around deep data, numbers and statistics. It’s more than just posting and sharing or networking. You need to measure your performance for the sake of the time and money, you invest. But unfortunately, not too many social media managers feel comfortable to analyze and scrutinize social media deep data. This is probably... [...]