The latest article on ‘Business 2 Community’ is titled “80% Of Social Media B2B Leads Come From LinkedIn (Infographic)”. Mike Stenger says, “Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn. Oktopost is a social media marketing platform, and analyzed over 100,000 posts spread across four major social networks. Here’s the percentage of B2B leads generated through each social network: LinkedIn – 80.33 percent Twitter – 12.73 percent“. 80% Of Social Media... [...]

The latest article on ‘Business 2 Community’ is titled “Writing Content Your Audience Wants to Read”. Amanda Clark says, “Content, whether it’s social media, a press release, blogs, or Web copy, doesn’t have to be read. Most of the time and effort you put into writing it is wasted on skim-throughs and an overbearing amount of competition from other websites. But content doesn’t have to waste your time, not when you take the right approach. It boils down to writing content that is intriguing to a specific audience. The “generalized” content you write is hit-or-miss... [...]

The latest article on ‘Business 2 Community’ is titled “WordPress Multisite Can Be Structural Advantage For SEO”. Phil Singleton says, “WordPress is by far the most popular content management system for small businesses.  It’s super easy to use and when structured properly, great for search engine optimization.  WordPress also gives you the ability to create a ‘website of websites’ or your own network of sites, on a single installation. You can find the official networking explanation of WordPress Multisite here.  We will not get into the background or specifics... [...]

The latest article on ‘Business 2 Community’ is titled “A Beginner’s Guide to Twitter Lead Generation Cards”. Darren Braybrook says, “Twitter lead generation cards are a great way to advertise on Twitter and gain leads from interested parties. Here is our beginners guide to setting one up. Start by logging into Twitter, then select the settings button in the top right of the screen and click on Twitter Ads. This will then take you through to the Twitter Ads screen, here you want to select ‘Creatives’ from the top options and then ‘Cards’“. A Beginner’s Guide... [...]

The latest article on ‘Business 2 Community’ is titled “7 Ways To Make Content Marketing Work For Your Brand”. Liz Papagni says, “What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with platforms for product research. While half of brands today have a defined content... [...]

The latest article on ‘Business 2 Community’ is titled “How to Maximize SEO on YouTube”. Spencer Frandsen says, “Hard to think that YouTube is the second largest search engine behind Google. Admittedly that fact can be missed by some due to YouTube being, well, a video hosting website. But many people use YouTube for any queries they may have to find what they need. After all, content being consumed in video form is a popular choice for most Internet users. Back when YouTube was a new entity , getting a video optimized for search was as simple as using a relevant keyword... [...]

The latest article on ‘Business 2 Community’ is titled “Why Your Digital Marketing Plan Should Include a Responsive Website”. Heidi Schmidt says, “Every good digital marketing plan should focus on social media, SEO and content marketing. However, you should also be sure that your website is optimized for mobile users. Mobile users are expected to overtake the desktop user by the end of 2014 so using a responsive site is not only easier for you to manage, but is inclusive of all users“. Why Your Digital Marketing Plan Should Include a Responsive Website Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Marketing, Customer Service Get Engaged on Social Media”. Tricia Morris says, “Now more than ever, marketing and customer service are feeling the pressure to come together to improve engagement on social media. And it’s customers who are at the heart of what can either be a forged or forced relationship depending on the brand – but at the end of the day, brands will depend upon these two teams working more closely together. Consider these statistics: 71% of consumers who experience a quick and effective brand response... [...]

The latest article on ‘Business 2 Community’ is titled “13 Social Media Marketing Trends in 2014 from the Experts”. Julie Hong says, “2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last November. You might wonder how all of this will affect social media marketing this year. As 2014 will... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Platforms That Drive The Most Sales”. Chris Atkins says, “Shopify has published an infographic created by compiling data from the merchants on its platform to determine which social media channels contribute the most to ecommerce sales. They sought to help business owners answer questions such as if tweeting is really doing anything for their bottom line, and if they should be on Pinterest and Instagram. The ROI of social media is always in question, so to better understand how social media impacts the... [...]