The latest article on ‘Business 2 Community’ is titled “The Rise of the Marketing Technologist – Part 1”. Jason Stewart says, “Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “By 2017 the CMO will spend more on technology than the CIO.” Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing... [...]

The latest article on ‘Business 2 Community’ is titled “When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest”. Pam Dyer says, “Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Social media timing tools There are many tools you... [...]

The latest article on ‘Business 2 Community’ is titled “17 Tips To Attract More Pinterest Website Traffic”. Mitt Ray says, “Would you like to attract more Pinterest website traffic? Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic,... [...]

The latest article on ‘Business 2 Community’ is titled “Why Marketers Must Get Used To Google+”. Christopher Rinaldi says, “Since its widespread launch in September 2011, Google+ is the second most actively used social network with one billion registered users and 540 million active users per the latest stats from Bootcamp Digital. Google+ is also perhaps the most polarizing of the popular social media channels. Incorporating some of the best features of the most active social media networks, as well as its own distinct functionality, Google+ may very well move past Facebook... [...]

The latest article on ‘Business 2 Community’ is titled “Smarketing: The Guide To Lead Conversion!”. Laura Sievert says, “Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. That’s exactly the thought process that companies shouldn’t be following. Many executives choose to leave their sales and marketing departments as separate entities when really they should be insisting the two groups work together to form a unified Smarketing team. Whether or not these two groups like to admit it, what they do is vary similar and... [...]

The latest article on ‘Business 2 Community’ is titled “How to Do Google Plus SEO?”. Navneet Kaushal says, “SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are using social networking platform as the way to share information, get attention, reach out to potential business, and get success in the business. Google Plus 2013 Statistics: An Overview Google Plus is the second largest social networking site after Facebook with 540 million... [...]

The latest article on ‘Business 2 Community’ is titled “Marketing Tip of the Week: Stop Ignoring Google+”. Donna Papacosta says, “We’ve all heard the jokes: “Google+ is a ghost town.” “Only Google employees use Google+.” Ha ha. Well, the joke’s over, my friends. If you care about content marketing, search engine optimization, Google Authorship and communicating with your audience, Google+ has become essential, and you ignore it at your peril. A social networking and identity service owned by Google, with more than 540 million active users, Google+ has been... [...]

The latest article on ‘Business 2 Community’ is titled “How to Focus Your SEO”. Michael Arnold says, “In online business, one’s search engine optimization (SEO) can suffer from a lack of focus. When this happens, it becomes less effective at attracting clients, costing your business time and money. Luckily, there are ways to make sure an online business’ SEO remains focused. And while these SEO techniques often require some work, they will help you be more proficient in the future. Cornerstones One of the cornerstones of focused SEO content is long tail keywords that... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Lessons From The Oscars”. Taylon Chandler says, “From Jared Leto’s shout out to Ukraine to Lupita’s flawless evening (which officially granted her America’s Sweetheart status, btw), the 2014 Oscars had dozens of social-media-worthy moments. And, thanks to host Ellen Degeneres’ steady stream of social updates, we got to see them all. Here are three social media lessons marketers can take away from the Oscars. Even the Tiniest Mistakes Can Be Magnified As with any live broadcast, the Academy Awards... [...]

The latest article on ‘Business 2 Community’ is titled “Grow Your Twitter Presence In 2014”. Monica Romeri says, “Twitter is a heavy hitter in the social arena, and social media is an integral part of inbound marketing success.  decisions are increasing driven by social influence.  Twitter is ranked as the second most popular social network worldwide after Facebook.  Change is a constant in the world of social media; it is vital to commit yourself to ongoing learning so that you do not become ignorant of current best practices.  To reach a wide captive audience, you... [...]