The latest article on ‘Business 2 Community’ is titled “8 LinkedIn Tools For Your Business”. Pam Dyer says, “LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It can help you grow professionally and improve your organization’s networking effectiveness. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. 8... [...]

The latest article on ‘Business 2 Community’ is titled “How to Get Your Website to Rank High on Google”. Lori Dilow says, “You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition when selling their products and services on the Web. This saturation of the marketing makes it more complicated for companies to be found online without forking over cash to Google for the privilege – 90 percent of visitors won’t see the third... [...]

The latest article on ‘Business 2 Community’ is titled “The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson”. Lauren Licata says, “When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to make the flight from Chicago to Silicon Valley and there began his long-term, long-distance relationship with the professional networking market leader, LinkedIn. Currently Mike Gamson serves as the SVP of Sales at LinkedIn and as an advisor to Base. At... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”. Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator. The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers... [...]

The latest article on ‘Business 2 Community’ is titled “Iterative Email Marketing”. Mad Mimi says, “To iterate is essentially to repeat. “Iterate,” “interative,” and “iteratively” are buzzwords as of late, but for good reason. Whether you work in product development, marketing, or another field, repetition often leads to superior results. What Does it Mean to Practice Iterative Email Marketing? Email marketing can be iterative on a couple levels: (1) You can do several rounds of edits on any given email, and (2) You can keep challenging yourself to improve your... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing Trends For 2014”. Lavinia Tauro says, “Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions. Some of the important social media marketing trends are as follows: The Revival of Advertising Social media will certainly have a major impact on conventional modes of advertisements and endorsements. Native advertising... [...]

The latest article on ‘Business 2 Community’ is titled “How To Create Perfect Posts On Social Platforms”. Sourav Saha says, “We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you. The content that you share on various social media channels surely varies depending on business to business. But have you ever paid close attention to what really makes your fans tick and what resonates within your community? Having a clear CTA, proper punctuation and use of URL shorteners are the very... [...]

The latest article on ‘Business 2 Community’ is titled “5 Essential Steps to Success in Social Media Marketing”. Heather Smith says, “Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for marketers to reach out to potential customers. 93 percent of marketers currently say they use social media for business, and in 2013 there was a surge in popularity of new networks like Pinterest, Vine, and Instagram. This year, expect more sites, specifically Google+, to gain additional traction... [...]

The latest article on ‘Business 2 Community’ is titled “How to Market Your Online Marketing Video”. Naomi Goldberg says, “You’ve written your script, produced your video, and now you have to make sure all your hard work doesn’t go to waste. There’s no point making an excellent marketing video if your target audience don’t see it. Here are our top 5 tips for improving visibility for your online marketing video: 1. Find Forums Discussing the Problem Your Video Solves In our previous post we discussed how your marketing video should highlight your unique selling point,... [...]

The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important... [...]