The latest MOZ blog post is titled “The Power of Authors and Content for Link Building”. Matthew Barby says, “Traditional guest blogging campaigns start by finding websites on which they’d like to post. To build better links, I’d suggest turning that around, and focusing first on finding the right authors and influencers“. The Power of Authors and Content for Link Building MOZ Blog [...]
The latest MOZ blog post is titled “Free Local SEO Tools that Belong in Your Kit”. Miriam Ellis says, “Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective“. Free Local SEO Tools that Belong in Your Kit MOZ Blog [...]
The latest MOZ blog post is titled “How to Create a Prioritized SEO Action Plan”. Kristina Kledzik says, “One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit“. How to Create a Prioritized SEO Action Plan MOZ Blog [...]
The latest MOZ blog post is titled “My Client Won’t Do – Whiteboard Friday”. Wil Reynolds says, “We’ve all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today’s Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources“. My Client Won’t Do – Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “Google’s December Authorship Shake-up”. Dr. Peter J. Meyers says, “Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.“. Google’s December Authorship Shake-up MOZ Blog [...]
The latest MOZ blog post is titled “Storytelling Through Data: A New Inbound Marketing & SEO Report Structure”. Aaron Friedman says, “No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long-term relationship. To us, reporting has become much less about the data, and more about the story you can tell with it. Not to say that data isn’t important, but while a big spike in traffic is awesome“. Storytelling... [...]
The latest MOZ blog post is titled “Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research”. Cyrus Shepard says, “Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts“. Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research MOZ Blog [...]
The latest MOZ blog post is titled “6 Predictions for the Marketing World in 2014”. Rand Fishkin says, “It’s time, once again, to continue my annual tradition of analyzing my predictions from 2013, and if I score high enough, predicting what will happen in 2014. I use this process because it keeps me honest, and keeps you informed as to my relative levels of accuracy (or failure)“. 6 Predictions for the Marketing World in 2014 MOZ Blog [...]
The latest MOZ blog post is titled “What Should I Put on the Homepage? – Whiteboard Friday”. Rand Fishkin says, “As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today“. What Should I Put on the Homepage? – Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “How to Use the Information Inside Google’s Ved Parameter”. David Kelly says, “With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google’s ved parameter and break down the information it contains in Google Analytics“. How to Use the Information Inside Google’s Ved Parameter MOZ Blog [...]