The latest article on ‘Business 2 Community’ is titled “Christmas Marketing Ideas For 2013”. Ryan Christie says, “Believe it or not, there are just nine weekends until Christmas! We’re at the pointy end of 2013, and businesses around Australia are bracing themselves for the onslaught of consumers. Last year, Aussie shoppers forked out an average of $1200 per person – that’s an incredible $32 billion, throughout the festive season”. Christmas Marketing Ideas For 2013 Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Does Your Company Give Mobile Content Marketing Enough Attention?”. Belinda Summers says, “Pew Research (pewinternet.org) conducted a 2013 study on smartphone ownership in the US. They found out that 56% of American adults own smartphones while 34% own tablets. On top of that 63% of smartphone owners use their devices to go online. Business Insider and ComScore both claim that mobile internet will overtake desktop internet usage by 2014. Time check: 2013 is almost over”. Does Your Company Give Mobile Content... [...]

The latest article on ‘Business 2 Community’ is titled “How to Be a Successful Twitter Manager”. Theo Martin says, “A Twitter manager is an individual who monitors one or more Twitter accounts and engages with Twitter users for those accounts. They are more than an automatic tweeting machine. They think of ways to engage their followers, how to gain new ones and spend much of their time interacting with the Twittersphere (the space of Twitter)”. How to Be a Successful Twitter Manager Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Preparing Your Online Business for the Holidays”. James Daugherty says, “Holiday sales online continue to rise year after year as consumers become more familiar and comfortable with the online shopping process. After all, what beats the ease and convenience of purchasing on the web and having the gifts shipped to your final destination? As an online retailer, making a splash in the consumer-crazy holiday season can be a struggle, but we’ve outlined a few tips to help optimize your peak purchasing time”. Preparing... [...]

The latest article on ‘Business 2 Community’ is titled “How To Do Conversion Optimization With Very Little Traffic?”. Peep Laja says, ““I have too little traffic to test; hence, I can’t do conversion optimization.” I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached. You might not be able to run tests, but you can still optimize. It’s not entirely scientific, but hey, most of us are in the business... [...]

The latest article on ‘Business 2 Community’ is titled “Great Ways to Get Feedback From Your Customers”. Juan Pablo Castro says, “One of the main themes on this blog is that people respond to marketing messages that focus on them, not on the product being marketed to them. If you want to be successful in marketing, if you want to cut through the advertising clutter, you need to give your readers what they want. But how do you find out what they want? How do you determine what’s important to them? How do you uncover what they don’t care about? It’s simple. You... [...]

The latest article on ‘Business 2 Community’ is titled “Using Webinar Content to Qualify Leads”. Shelby Britton says, “Webinar content is as important as demographics when qualifying leads. As discussed in my previous blog, webinars are a tactic – it’s the content that determines where the webinar falls in the B2B marketing lead gen funnel. The webinar content will therefore tell you what stage the buyer is in and what they are interest in.  It will dictate which webinar registrants are simply contact acquisitions and which ones are truly sales ready.  Knowing the... [...]

The latest article on ‘Business 2 Community’ is titled “Semantic Markup: Adding Context To SEO”. Tommy Landry says, “The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new algorithm named Hummingbird, which focuses on context over exact match keywords”. Semantic Markup: Adding Context To SEO Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy”. Harsh Ajmera says, “Are you using Pinterest for your Business? Have you included this dynamic image based social media tool in your Social Media Strategy? If not? Just read on! Social Media conversations are shifting from text to pictures, making images the new language of fan engagement, as they say a picture is worth 1000 words! Pinterest is quickly becoming a powerhouse social network for businesses. As Pinterest continues to grow its business... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Management Strategy in 30 Minutes a Day”. Peter Trapasso says, “Social media management strategy in 30 minutes a day is possible. Using the steps in this handy infographic you can get things done fast. As long as you are disciplined, this social media managemnt plan is feasible. Companies seem to be making social part of all marketers jobs instead of hiring a dedicated social media manager. This is particularly true of small business and sole proprieterships. Marketers struggle to manage their companies... [...]