The latest article on ‘Business 2 Community’ is titled “What You Need To Know About Facebook’s New Algorithm”. Anita Loomba says, “If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people. In the past, your post reach was determined by an algorithm called EdgeRank (which marketers were finally starting to wrap their head around). Not unusual for Facebook, they’ve made some interesting changes... [...]

The latest article on ‘Business 2 Community’ is titled “Semantic Markup: Adding Context To SEO”. Tommy Landry says, “The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new algorithm named Hummingbird, which focuses on context over exact match keywords”. Semantic Markup: Adding Context To SEO Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: The 6 Secrets To Contagious Content”. Tom Treanor says, “If you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest now…) more resembles a dreaded content farm than a compelling well of resources that brings visitors to your site over and over again. Oh, and by the way, compelling content gets shared a lot – hence the name “contagious content” that Jonah Berger... [...]

The latest article on ‘Business 2 Community’ is titled “Google Not Provided: Goodbye Organic Keyword Data, Hello Onsite Behaviour Tracking”. Jonathan Rose says, “Just when SEOs were settling into their latest entente cordiale with Google, the tech giant has gone and changed the terms of engagement once again. This time, a move by Google to redirect organic search traffic through an encrypted ‘Secure Search’ has meant that many users are finding well over 50% of their overall analytics data for organic search is being returned to them as “Not Provided”. Although Google... [...]

The latest article on ‘Business 2 Community’ is titled “How Does Visual Content Equal Sales?”. Penney Fox says, “Everyone is sharing visual content. Think about it, how many times have you seen a funny picture and you clicked that share button? And how many of those images were posted by one of your favorite companies from their fan page at the top of your news feed? In the last couple of years, there’s been a rise in social media networks highlighting visual content. Personally, I love it. I think it makes marketing more engaging and quite honestly, less boring than a bunch... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media and The Future of Advertising”. Gregory Yankelovich says, ““Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” This quote is often credited to Dr. Steuart Henderson Britt, author of Marketing Management and Administrative Action in 1973. However, there is evidence of a much earlier origin of this quote. As advertising evolved and became more accessible to a multitude of smaller businesses, its traditional methods arguably... [...]

The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”. Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much. But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question. The following infographic, based largely on results from the Demand... [...]

The latest article on ‘Business 2 Community’ is titled “Social Marketing Strategy: The Big Picture”. Austin Fracchia says, “Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies and small businesses have demonstrated the possible benefits of paid and unpaid marketing through sites such as Facebook, Twitter, Youtube, Pintrest, and more. In some ways, social marketing has become a holy grail for major corporations and small local businesses... [...]

The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”. Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much. But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question”. The Powerful Impact of Social Sharing & Content Marketing ... [...]

The latest article on ‘Business 2 Community’ is titled “The Top Ways to Influence Local SEO Rankings in 2013”. Sarah Beth Wiltse says, “Have you seen the results of Moz’s most recent report on local search ranking factors yet? This study offers insight into the ranking factors that most affect the successes and failures of local search. Both the surprising and unsurprising aspects of the results can help local SEOs to prepare for the months ahead”. The Top Ways to Influence Local SEO Rankings in 2013 Business2Community.com  [...]