Silvio Porcellana says, “Despite its 500 million active monthly users and 95 million pieces of content published daily, Instagram is a social media platform that is still snubbed by many businesses, especially small and medium-sized ones. It’s like being the first one to go to Mars: it offers a fascinating opportunity to explore new worlds and differentiate yourself from the competitors. However, the fear of wasting time and energy (and money) prevails in the end. Instagram Marketing is an opportunity for everyone The fact is that small and medium-sized businesses often have to implement... [...]

Dan Steiner says, “Every business knows the importance of content marketing in reaching new customers online. No matter what type of product or service you provide, you’ll need an active internet presence, since most people search online before making a purchase decision. But ranking well in searches is far more complicated than setting up a basic website and claiming your business page on Google. Search algorithms look for a variety of factors when ranking sites, with quality being at the top of the list. At one time, businesses could cram keywords into a blog post or landing page and... [...]

Tim Brown says, “You probably spend a lot of time pursuing leads in search of potential customers. When you’ve identified someone promising, you want to nurture that lead carefully. This means crafting a conversion funnel to slowly guide them towards a purchase, and emails are an excellent way to connect with an audience. Think of it this way: If someone signs up to receive emails directly from your brand, they’re at least somewhat interested in the products or services you provide. If someone opens an email you’ve sent, they’re probably at least considering a purchase. If someone... [...]

Scott Gerber says, “Texting is ingrained into our social norms. We text everyone from family members to friends and co-workers. Even business-to-customer contact is carried out through texting. Despite its part of daily lives, too many texts [especially from a business] can be overwhelming. As a business owner, can you integrate texting into your marketing plan without driving customers crazy? That’s up to you. More than 90 percent of all text messages are opened and read within five minutes or less. This presents a huge opportunity for any business owner looking to immediately push... [...]

Scott Gerber says, “Even the most experienced salesperson can find themselves overwhelmed or out of time during the sales process as they’re generating leads, reaching out to the customer and remembering to follow up. Luckily, there are tools that can be implemented in any sales department to make the process more organized and efficient. From collaboration tools like Slack for asking questions to combined lead generation and outreach tools like LeadFuze, putting these systems in place will give your sales team more time and energy to focus on the customer. We asked 12 entrepreneurs... [...]

Scott Gerber says, “Even the most experienced salesperson can find themselves overwhelmed or out of time during the sales process as they’re generating leads, reaching out to the customer and remembering to follow up. Luckily, there are tools that can be implemented in any sales department to make the process more organized and efficient. From collaboration tools like Slack for asking questions to combined lead generation and outreach tools like LeadFuze, putting these systems in place will give your sales team more time and energy to focus on the customer. We asked 12 entrepreneurs... [...]

Richard Stevenson says, “Some months ago, a colleague of mine ordered a pair of shoes from an online store. When they unpacked the parcel during lunchtime, there was a leaflet in it with pictures of three friendly looking men working in the shipping department of that online shop: With a marker, there was a cross below one of them, indicating that Toby was the person who packed the parcel. Did I need we know that? No, not really, but it did it turn the anonymous online store into a likable business run by real people. This is just one example of how online stores can make themselves unique.... [...]

Polly Allof says, “When done correctly, surveys (and polls) provide a way to quantify user opinion. Mobile app surveys can be used to gauge user satisfaction, get feedback on new functionality, understand why a feature isn’t being used, or simply to collect feedback quickly. Conduct surveys the right way comes down to aligning with these five best practices: 1. Segmenting the audience To generate results that are useful and valuable, segment the users to survey. For example, if your survey is about feedback on a new feature, survey, only the users who use the new feature and initiate... [...]

Marc Wayshak says, “Your prospects receive hundreds of emails every day, and most of them get sent straight to spam. When your prospects scan their email inboxes, you only have a few seconds to win them over.  They’ll glance at your email address, the subject line, and the first 50 to 60 characters of your email. Then they’ll decide: Read it or delete it? Simply put, you need a strong strategy to set your emails apart from the hundreds of mediocre prospecting emails out there. Whether used as an initial point of contact or as a supplement to a phone call, your emails can be a powerful... [...]

Megan Totka says, “Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers.  It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too. Luckily,... [...]