Danny Wong says, “Writing a sales letter is not an easy task. If it was, everyone would easily score six-figure contracts in a snap. In order to make a sales letter effective as well as specially designed for a large contract, here are some considerations you need to keep in mind. Be appropriately brief The kids don’t use the phrase TL;DR (too long, didn’t read) for nothing. Your sales letter needs a similar approach. While there is an endless debate as to how long the ideal sales letter should be with no magic bullet solution, one thing that all sales experts agree on is that... [...]

Danny Wong says, “Writing a sales letter is not an easy task. If it was, everyone would easily score six-figure contracts in a snap. In order to make a sales letter effective as well as specially designed for a large contract, here are some considerations you need to keep in mind. Be appropriately brief  The kids don’t use the phrase TL;DR (too long, didn’t read) for nothing. Your sales letter needs a similar approach. While there is an endless debate as to how long the ideal sales letter should be with no magic bullet solution, one thing that all sales experts agree on is that... [...]

Sarah Quinn says, “Leads are the lifeblood of any business. After all, without leads, there can be no sales. Lead generation is the act of establishing interest in your products or services among a target market. Lead gen is a tricky business because leads can be at different stages in the buyer journey and therefore require different levels of nurturing. Here are 5 lead gen mistakes that you have to stop making if you want to increase sales. 1. You’re too general We’ve all heard the saying, “Jack of all trades, master of none,” this is not how you want customers... [...]

David Groom says, “Regardless of the niche or industry you operate in, it’s possible to avoid wasted time and effort by heeding the following five tips to practically guarantee that your website’s inbound link strategy will start moving forward immediately: 1. Create shareworthy content Publishing fresh content that readers will be inclined to share is perhaps the fastest way to see an influx of inbound links [literally] overnight. When a reader encounters a piece of content that they’re tempted to share, they’re not going to put it off until the next day – they... [...]

Anna Johansson says, “We’ve all seen blogs – both personal and business – launch with great imagination and aspirations, only to eventually fade away and fail. A company blog is a tremendous asset for e-commerce companies and the benefits are numerous. Four Reasons E-commerce Sites Need Blogs If you’ve yet to start a blog for your e-commerce website, then it’s probably because you don’t understand the value it could provide your brand. Let’s take a look at a few of the top reasons why thousands of e-commerce sites have made the plunge and the investment. 1. Blogs give your... [...]

Connor Blekley says, “Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald’s and Coca-Cola. Though they’re large-scale examples, they’re examples of how strategic partnerships can work for both companies. Here are five ways that a strategic partnership can help you grow your business. 1. Access to new customers Being in a strategic partnership means access to new customers, embedded in this is an opportunity for free advertisement. When... [...]

Wesley Cherisien says, “Every business is dependent on its customer base for survival. The stronger the relationship is between the business and the consumer; the better positioned the business is to effectively sell. It’s not always about the amount of money a business invests in marketing campaigns or even how well-known the brand is that determines its success, but rather its ability to win and engage a group of loyal followers. Thanks to social media, businesses all over the world have the unique opportunity to communicate on a personal level with their customers. The strategy is simple... [...]

Melissa Burns says, “Guest posting is one of the primary ways to attract traffic to your blog. However, many bloggers still have only a rather vague understanding of how to use this method. If you find yourself stumbling about for the right approach, here is some advice. 1. Understand what high-quality content is A good guest post is supposed to do its job – both for you and for the target blog. It may sound obvious, but it is amazing how many bloggers forget this essential truth. The post should be attractive for target blog’s audience. This is achieved by choosing a topic reflecting... [...]

Dr. Jeff Shuford says, “Sometimes it seems like your competitors always seem to be a few steps ahead of you. Your business has the brightest minds, the best customers, and a dedicated management team, but you are still trailing behind your competitors. The objective of marketing is to tell as many people about your business, products and services as possible. If your competitors have a mobile application, you should too. Your competitors understand that 56 percent of all online traffic comes from a mobile device. Your competitors understand that digital media consumption has increased 49... [...]

Tim Brown says, “Many of us would find the title of salesperson unappealing. Its connotation may be associated with pushiness, ruthlessness or other unsavory words. Though it doesn’t have to be that way, especially when being a salesperson encompasses much more than just sales. Daniel Pink, author of three novels including To Sell is Human, argues that regardless of your vocation, everyone is in [some form of] sales. Whether you view yourself as salespeople or not, chances are you’re trying to sell something to someone on a daily basis; be it our product, our thought, or even ourselves! Given... [...]