Hassan Mansoor says, “Reaching your demographics is important as a business owner and the power of social media shouldn’t be discounted. There are more than 3 billion people who use the internet daily and more than 2 billion of them have social media accounts, according to SocialPilot. The power of the internet also plays a major role for millennials. The internet not only has become a platform for entertainment and news, it has become a resource for everything we need in our daily lives. In case you are wondering how social media can make you invincible, here are some unmistakable... [...]

Sarah Clark says, “On an abstract level, most business leaders understand how important a solid public relations strategy is during a growth phase. They know it closely relates to the organization’s brand management, marketing, and sales efforts. They also know that being in control of the company’s narrative is a crucial part of maintaining sustainable growth. What’s less understood is how to quantify the tangible impact of a successful PR campaign. More importantly, many executives remain unsure of how to translate the PR experience into the ROI terms that shareholders value so greatly. Luckily,... [...]

Jack Danielson says, “Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness. If you are looking to generate inbound links and organic traffic for your business, there’s hardly any better alternative than maintaining a corporate blog. Most of the modern-day businesses create a blog section simply because they feel they should have one. However, just having a blog doesn’t ensure any business benefit. It takes a tremendous amount... [...]

Jacob Maslow says, “Reviews and testimonials are vital to your business in the digital age. Consumers have more information and resources at their fingertips, and this data can help push a purchasing decision in your favor – or to a competitor. A staggering 90 percent of consumers read reviews online, and 88 percent trust these reviews just as much as a personal recommendation. People often think of reviews as product reviews we see on Amazon.com, but they can also be testimonials, which are a very powerful tool as well. Testimonials are a vote of confidence for a business, often a professional service... [...]

Jawad Khan says, “Having a blog means you generally want more traffic to your content. No matter how many monthly blog visitors you have, you still want more. Better traffic means more opportunities to build relationships, generate leads, and ultimately make money. The problem with most of the conventional traffic generation advice is that it’s either too expensive or it’s just simply outdated, ineffective and useless. Writing high-quality content, guest blogging and blogger outreach are all great tips for a long-term traffic strategy. But what if you need something to create an immediate... [...]

Tommy Wyher says, “Having a successful website that converts the majority of its visitors requires SEO. In fact, one study shows that the majority of clicks (67.5 percent) go to the first five results on a SERP. These happen to be the sites that are well optimized. But SEO can prove difficult if being done manually”. How to Utilize Different Tools to Optimize Your Site for SEO Business.com  [...]

Kimanzi Constable says, “Social media has changed the way we communicate; it’s opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers. Yet, while this has been good, it’s also created a problem: In the same way that too many business owners depended on SEO a few years ago, they’re now relying on social media the same way. Certainly social media platforms are great, but you have to realize that your friends and followers on those media are not leads and not your... [...]

Sarah Quinn says, “Social media is a tricky marketing strategy to master. After all, each platform is different, appealing to different types of people. How do you know where to focus your efforts? Or when? Or even what to post? Sometimes it can seem like other people are making hit after hit on their social media channel, and you’re struggling to gain any attention. Why is that? Well, there are a couple of secrets that may not know about. But don’t worry, because I’m going to share them with you right now! Here are the five secrets to a successful social media channel: 1.... [...]

Garenne Bigby says, “A sitemap is a file (XML, HTML, etc.) that is filled with URLs that are associated with one single website. It can be thought of as a log of every web page on the site. It needs to be found easily on the website so that search engine crawlers can stumble upon it if you are not crawling the website manually. Sitemaps were created when websites became larger and more complex, and blogging gained popularity with their owners updating their content on a daily basis. Millions of websites update their content on a daily basis now, and sitemaps have allowed search engines to... [...]

Summer Felix says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors. No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire process... [...]