Garenne Bigby says, “The widely used term “SEO” refers to search engine optimization (or optimizer). When you make the choice to hire someone to optimize your website for search engines, it is a huge step and has the power to save you time and improve your website. If you happen to choose an SEO that is not that great, it has the potential to damage your own reputation as well as your website. Take the time to inform yourself about the good and bad that can come from using an SEO that is not reputable. What Does an SEO Do? SEOs and consultants or agencies similar to this are capable... [...]

Allie Freeland says, “We hear about business visibility online all the time. All the big terms start to fly about. SEO, Social Media, pay-per-click, Cost-per-action, etc. All of these online activities are not only about traffic, but drawing traffic to yourself, and of course the icing on the cake is what traffic returns consistently. For certain niche retail products having that traffic return a few times a year is a good conversion, however for other online sites, such as postage and parcel delivery as well as gaming and betting, the desired outcome is returning traffic with a much higher... [...]

Brian Sutter says, “Want to do more on social media for your small business? A lot of small businesses do. Our survey of 1,100 small businesses from earlier this year found that most small businesses have embraced social media, but that they still want more out of it. Here are a few of the key stats from that study: 45 percent of small businesses use social media to sell to potential customers 38 percent of small businesses use social media to gain likes and fans 34 percent of small businesses use social media to solicit and respond to customers Does any of that fit with what you’re... [...]

Abdullahi Muhammed says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors. No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire... [...]

Stavros Vichos says, “It’s absolutely vital that your business’ online presence is Search Engine Optimized to help generate new leads. However, achieving organic search success is an ongoing battle, and Google’s business listing tools have thus far not made it easy for SMEs. There have been many confusing name changes (Google Local, Google+ Local, Maps Listing, Google My Business) and new versions come with new sets of information requirements. The latest and greatest iteration is Google My Business (GMB), it’s free for any business to claim their listing. It’s more user-friendly... [...]

Abdullahi Muhammed says, “If you write it, they will come, right? To hear some folks speak of it, that’s how content marketing works. Sadly, it’s a bit more complicated than that. Allow me to explain. At this point, there’s no question that content marketing is among the most effective ways to increase the visibility of your brand. Like many business owners, however, you may be hoping that posting a blog here and an article there will suffice. If only it was that easy. For your content marketing efforts to be effective, you need to be realistic about them. With that in... [...]

Tony Messer says, “Do you offer services to other businesses in your area? Maybe you’re an Accountant, a Printer or a Training Company. If you do then I’m sure you don’t need me to tell you that it’s competitive out there. And that means that if you want a consistent flow of new inquiries coming into your business then one thing you need to be sure of is a high ranking website. But what exactly does it take to have a high ranking website? Well, recently we did some research on B2B websitesto identify what are the most important factors that determine a high ranking. So here are... [...]

Bryan Robinson says, “Today businesses are connected to consumers like never before, so it’s hardly surprising that the E-commerce industry continues to see phenomenal growth. In fact, if you take a look at this Statista report, E-commerce sales are projected to grow to 534.95 billion U.S. dollars by 2018. 1. Social Selling According to this BI Intelligence report, social networks are now driving more sales than email, with Facebook being the number one driver of traffic. Facebook makes it easy for store owners to promote, market and sell their products from within the app, and... [...]

Garenne Bigby says, “Websites that contain on-page search engine optimization are making active progress to gain higher rankings within search results through improved content. This process is done through editing different components of the on-page content as well as the metadata. Sitemaps are a very beneficial tactic for on-page SEO, but they are generally overlooked. A sitemap makes for quicker and more frequent process of website indexing. Sitemaps weren’t always seen as a must for SEO, but as more webmasters began implementing them, the more their benefits were recognized. Sitemaps... [...]

Danny Mola says, “Any business will benefit from building and promoting an official website. Regardless of industry, a site will solidify the brand’s authority and open up new opportunities to reach a larger audience. Just remember that a website is a massive investment that requires careful planning. Otherwise, you could end up wasting money on things that are inessential or inadequate for accomplishing your objectives. Before you get to the breakdown of the site-building costs, you must first decide the scale of your project. For example, if you need to hire a web agency or freelance... [...]