Nate Kristy says, “Google is an online marketer’s best friend. In order to help companies help themselves, Google offers many free tools that are useful for small businesses. For example, the Keyword Planner tool provides insights on search trends and Google Analytics showcases website performance. But with all of the time and resources that go into building and managing websites to attract customers, it’s surprising that the majority companies are not taking the time to look at how their websites are performing. In fact, BuiltWith, a site tracking software, shows that only 8.1 percent... [...]

Daan Pepjin says, “Today, people use many devices and platforms along their paths to purchase. It doesn’t matter what screen size they have, what social channels they prefer, what apps they use, or what touches with your brand they’ve had in the past. You need to make sure you do your part to help them feel good about your company along the way. Your engagement solutions, therefore, need be consistent, helpful and vigilant across the board. This is true if a prospect first reaches out to you using Twitter’s mobile app only to later follow up via email. And it’s likewise true if a... [...]

Danny Wong says, “Today’s B2B sales cycle is longer than ever before. In some cases, that’s intentional. Consumers have access to an enormous amount of information at their fingertips, and they trust companies less than they used to. They know the cost of a bad purchase and want to avoid that risk. Because of this, it’s unlikely that you’re going to land a sale right away. Instead, you need to take the process slow and try to get any commitment that you can. In fact, there’s scientific evidence that suggests getting your foot in the door is an effective technique to get people to... [...]

Brian Hughes says, “Need help with SEO? Picking a reputable digital marketing strategist can be a challenge, especially for small businesses that are vulnerable to being exploited by less than scrupulous, fly-by-night organizations. With tight marketing budgets, it’s all too easy to fall prey to big promises offered by SEO firms: “We guarantee you’ll get on the front page of Google results in one month!” “You’ll rank in the top of local search results.” “More traffic than you know what to do with!” Yikes. Those three statements are huge red flags. Why? SEO takes time. Period.... [...]

Alan Rabinowitz says, “Learning how to improve social media engagement is a lot easier than you may think. All of the resources, including, useful how-to tutorial videos, supportive meetups and expert eBooks are available online. But as easy as it sounds, like every other part of social media marketing or any digital marketing campaign, improving engagement is all about execution. Now as a way to provide you with a useful list of tips on how to improve your social media engagement without wasting a dollar or valuable time, we have taken the liberty to assemble our favorite methods that we... [...]

Emily Green says, “Many companies have a daily struggle with trying to figure out what they are going to do as far as SEO/Content marketing goes. Building a team in-house can be quite costly and with all applicants referring to themselves as “SEO Gurus” it can be hard to pick out the right hire. Choosing a company to take care of your content marketing and SEO can be just as difficult. There are those SEO marketing companies that are full of pros while other companies can be a few people in a living room with outdated knowledge. With all of the technical talk that SEOs tend to do when... [...]

Hicks Crawford says, “Your brand voice is the messaging used to communicate the values your company holds to consumers. This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated. Every time potential consumers and current customers interact or observe your brand, they’re forming a judgment in their subconscious. Eventually, this becomes a conscious opinion that directly impacts their buying decision. Let’s take a closer look at three strategies for creating value and inspiring consumer confidence... [...]

Tommy Wyher says, “Many freelance writers find themselves in the position of having a client that is extremely niche or a bit difficult due to a lack of experience with the topic. Some writers completely avoid this while others charge a bit more per word when creating website copy and blog content. As a freelancer, you will have to take on clients that might not be quite as interesting as others. This does not mean it is impossible to write quality content on a consistent basis for this client, you might just need a little help. The following are a few hacks to get that writing done for... [...]

Tony Messer says, “Do you want to be a better business blogger? The simple fact is that setting up a blog for your business is one of the smartest moves you can make. Why? Because content is the future of online marketing and businesses that are creating andpromoting content on their blog on an ongoing basis are building a long term advantage over less savvy competitors. The problem? Blogging takes time. Anyone who tells you that blogging is essentially free because you’re not paying for traffic in the traditional sense as you are with Pay-Per-Click (PPC) has obviously not run a business.... [...]

Saheed Oladele says, “It’s a tough world out there. Getting your product or brand to the masses can be a chore considering the fact that you’re vying for attention in a market saturated by startups and other businesses looking to do the same thing. While that TV spot might garner some attention, your marketing avenues should be vast, reaching people from all walks of life. Putting all of your eggs in one basket can be the safer, easier bet, but putting all of your prospects into one stream is a sure-fire path to disaster. Listed below are five great tips to help advertise your business;... [...]