Guy Greenberg says, “If you’re running a successful startup and are anticipating entering a high-growth phase, you know how critical it is to be able to answer the right business questions to work towards that growth. It’s not about the numbers of customers and what actions they took; rather, it’s about understanding their behavior and the story behind those actions. Advanced analytics gives you this understanding of the customer journey across your app, website or product. They give you those deep insights that you need in order to understand beyond the what (actions) and get to the... [...]

Scott Gerber says, “Reaching out to share your message is a time-consuming process, and a great deal of thought goes into message, medium and method. Social media sites provide a means to get a particular idea out to an audience. Some sites work better for imagery, including videos, while others are good platforms for sharing written content. Engaging your target audience means generating revenue and creating brand awareness. But where should you look to focus your efforts? 10 members from YEC share their favorite social media sites for finding and engaging the audience they need to reach. 1.... [...]

Ryan Ruud says, “Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works wonders in both the B2B and B2C spaces — in fact, Social Media B2B estimates that companies that actively blog (one of the core pillars of any inbound marketing campaign) generate an average of 67 percent more leads per month than those who don’t... [...]

Brett McIntyre says, “Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy utilizes marketing automation, SEO, content marketing, email marketing, social media, blogs and more. To clarify the difference between outbound and inbound marketing, one can look at it like this: Outbound marketing works to directly attract customers, whereas inbound marketing is aimed at creating awareness about a company... [...]

Phil Masiello says, “Selling on Amazon is a necessity for e-commerce brands. But learning how to sell correctly and avoid some of the pitfalls is essential for success. If you start asking around, there’s a good chance you’ll find people who have made online purchases through Amazon. In fact, you’ll probably have a harder time finding someone who hasn’t; and of those who have, you’ll likely discover that the vast majority are entirely satisfied and are repeat customers. When you ask why they shop on Amazon, the answer is often one word — Prime. In fact,... [...]

Benjamin Liu says, “In the era of e-commerce and slowing retail sales, can your product’s packaging still provide adequate value to millennials? Let’s face it – millennials (or members of Generation Y) are often considered a new era of mankind, and there are many reasons for this. With constant technological influences, millennials have close to infinite resources within their grasp. Instant access to information, images, video and media means they can find almost everything online, without needing to leave the house. This has greatly changed the retail industry with the average... [...]

Alex Jasin says, “Forty years ago, building a brand meant coining a clever slogan, having slick graphics, and buying tons of ads on TV for everyone to watch. This method still works today, but not nearly as well as it did back in the good old “Mad Men” days. The world is much more fragmented, and it’s become harder to build awareness … Forty years ago, building a brand meant coining a clever slogan, having slick graphics, and buying tons of ads on TV for everyone to watch. And guess what? It worked. In fact, it worked really well. This method still works today, but not... [...]

Jody Resnick says, “For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary.  However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics that can help you achieve your revenue goals. 1. Write original content You’ve probably heard this before, but it’s certainly worth reiterating:  make sure your website content is original and well written. Duplicating someone else’s content is not only unethical, it will hurt your Google rankings.... [...]

Scott Gerber says, “Leveraging these nine tools and apps is a great way to increase customer engagement online and in real time. Building a strong brand starts with engaging your customers. Whether it’s in person or online, customers want to feel heard and appreciated. Luckily, there are countless tools and apps that make customer engagement easy. Many consumers in today’s online world are active on social media, so this is a great place to start. Use Facebook Live and Instagram Stories to reach your customers where they already are by sharing behind-the-scenes content and smart... [...]

Megan Totka says, “Customers will say time and again that they are willing to pay more money for high quality customer service. When it comes to running and growing your business, it all boils down to the strength of your corporate philosophy and customer service. Customers will say time and again that they are willing to pay more money for high quality customer service. Many customers say they will stop doing business with a company if the customer service is poor. This shows that your retention rates and overall customer satisfaction rely heavily on your customer service and corporate... [...]