Nathan Resnick says, “Artificial Intelligence is having a drastic impact on the way companies interact with their customers. Most people are familiar with artificial intelligence because of movies like iRobot or Star Wars. Over the years, technology proved that artificial intelligence won’t always be a science fiction myth. In the year 2014 alone, a total of $300 million was invested in AI startup companies, as reported by Bloomberg. AI has been making things much simpler for a lot of businesses which inevitably makes customers happy. In fact, AI is becoming so big that according to Gartner,... [...]

Jeremiah Owyang says, “Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts. A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share and view things online. We watch 6 billion hours of video per month on YouTube, upload an additional 300 hours per minute, and that does not even touch on the growing popularity of more video-orientated social media websites like Snapchat. But if you... [...]

Ben Dickens says, “Making a case for moving your UGC strategy beyond reviews, background to UGC strategy and why it’s such a successful marketing strategy. You’ve probably noticed lots of noise about content marketing and specifically user-generated content (UGC) at the moment. But UGC isn’t a new thing; customer reviews sites have been around for decades, and certain ones are huge players on the digital field. Often, when brands consider incorporating UGC into the business, it is straightforward customer reviews that spring to mind. For marketers, this means striving to achieve... [...]

Meredith Wood says, “According to a 2012 survey by Search Engine Land, 85 percent of customers said that they had used the Internet to find a local business. Of those surveyed, 75 percent stated that they trusted online reviews as much as personal recommendations. In our web-centric culture, it’s clear that the website and online presence of a business are now a critical component of its marketing strategy. But in the absence of a large budget, is it possible for an entrepreneur to grow his (or her) business on the cheap? How could they leverage existing technology and free (or low-cost)... [...]

Mareo McCracken says, “Some people get what they want. Usually they ask for it. Sales is no different. Relationships are the same. If you don’t tell the customer what is expected, they might never know what to do. If you don’t let your partner know what you need, they will not know what you need. The key to a meaningful life is purpose. When we help others we find our true purpose. Sometimes, other people need to find ways to help people. Help them help you, then everybody wins. Have you questioned why some people actually get what they are seeking? Maybe you thought they were lucky,... [...]

Daan Pepijn says, “The millennial generation values trust and user experience in their products. Here’s how deliver on that with your launch. It’s a constant challenge for all businesses, existing and new, to stay on top of the market. It can be tough to be always on the lookout for emerging trends in a technology-driven world. One such trend today is how the millennial generation is growing to be the dominant demographic in terms of number and influence. This tech-savvy generation values trust and user experience, particularly in the digital products they use and consume. It’s... [...]

Ryan Esco says, “6 Local SEO Tips and Tricks to create a presence to attract potential clients. Local SEO is becoming critical to attract new clients. Search engine optimization is just as important today as it’s always been. However, the practice has changed a great deal over the years, and today’s SEO is much more attuned to consumer habits and web user practices. For instance, SEO isn’t really worth doing these days unless it’s tailored to a local demographic because today’s online shoppers are much more responsive to ads and information that are targeted based on proximity.... [...]

Sarah Patrick says, “No matter what type of email you’re sending, the bottom line for every type is value. Did you know that for every $1 spent on email marketing, the average brand generates $38? That’s an impressive 3800 percent ROI, and it’s why every savvy marketer should have a solid email strategy. Now, if your business is like most, you’re likely already using email marketing in some form (82 percent of B2B and B2C companies are). But if you’re ready to supercharge your strategy and start getting real results from your efforts, you’ll want to be sure you’re sending the... [...]

Wes King says, “Making sure that you are owning your backyard is critical when you are trying to grow a small business. When you are trying to get a potential client to know, like and trust you, their first impression of you is a backbone component. People want to know who you are before they buy, so making a solid first impression is crucial. In the small business world, being visible on the web is an area that a lot of small businesses don’t spend a lot of time. They might be showing up in directories and online review sites like Yelp, but a lot of times they don’t have their business... [...]

Mareo McCracken says, “Do you know the difference between a value offer and value proposition? Your competitor might. In order to stop losing sales, you must win the buying process. The best value will always win. Your value is determined by the customer. It is your job as a salesperson to help them understand the value that they might not be able to see, especially if price is the major factor. A value proposition summarizes why a customer should use your product and defines the value they will receive. It is typically short and generic. These statements can be powerful and impactful in... [...]